{"id":277,"date":"2018-08-14T09:35:25","date_gmt":"2018-08-14T09:35:25","guid":{"rendered":"https:\/\/webbizsolutions.in\/blog\/?p=277"},"modified":"2023-12-27T15:38:23","modified_gmt":"2023-12-27T10:08:23","slug":"10-reasons-why-your-small-business-needs-a-website","status":"publish","type":"post","link":"https:\/\/webbizsolutions.in\/blog\/10-reasons-why-your-small-business-needs-a-website\/","title":{"rendered":"10 Reasons Why Your Small Business Needs a Website"},"content":{"rendered":"

Unless you\u2019re a small business owner who is not interested in growing your brand, you need to have a website.<\/p>\n

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These days building a business website or ecommerce store is easier than ever: it doesn\u2019t cost much money, you don\u2019t have to know how to code or design, your online store is not restricted to business hours, and it\u2019s one of the best means of free advertising.<\/p>\n

Having a small business website isn\u2019t just about selling your goods and services \u2014 it\u2019s also about providing something of value to potential customers.<\/p>\n

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With so many low priced online services, there\u2019s really no excuse to keep putting it off.<\/div>\n
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Still not sure how having a website will help you grow your business?<\/div>\n

Here are ten reasons every business needs a website:<\/h3>\n
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1. Your customers expect it.<\/strong><\/div>\n
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand\u2019s website for product information.<\/div>\n
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If you don\u2019t have a business website, today\u2019s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.<\/div>\n
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2. It provides social proof.<\/strong><\/div>\n
Ninety percent of consumers claim that online reviews influence their buying decisions.<\/div>\n
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You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.<\/div>\n
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Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.<\/div>\n
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3. You control the narrative.<\/strong><\/div>\n
It\u2019s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.<\/div>\n
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A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.<\/div>\n
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Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.<\/div>\n
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4. More bang for your buck.<\/strong><\/div>\n
When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.<\/div>\n
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5. You don\u2019t need extensive coding or technical skills.<\/strong><\/div>\n
Because WordPress \u2014 and a number of other website-building platforms \u2014 offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.<\/div>\n
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6. Your competitors all have company websites.<\/strong><\/div>\n
Consumers typically start their buying journey with research and recommendations from peers and social network connections.<\/div>\n
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Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.<\/div>\n
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So if you\u2019re not staying competitive with your competition, you\u2019re giving shoppers a reason to buy from another brand.<\/div>\n
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7. Never put up the \u2018closed for business\u2019 sign again.<\/strong><\/div>\n
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time \u2014 not simply between 9 a.m. and 5 p.m.<\/div>\n
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An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.<\/div>\n
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Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.<\/div>\n
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8. You\u2019ll show up in Google search results.<\/strong><\/div>\n
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like \u201cbest leather shoes\u201d or, if they know what they want, \u201chandcrafted Italian leather women\u2019s shoes in Los Angeles.\u201d<\/div>\n
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If you don\u2019t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google\u2019s results and getting more visibility with potential customers.<\/div>\n
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Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).<\/div>\n
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9. Create a resource center for your staff.<\/strong><\/div>\n
In addition to helping customers, your business website can also benefit your own employees.<\/div>\n
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Create an orphan page (one that is not visible anywhere on the site so it can\u2019t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.<\/div>\n
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10. Showcase your products and services.<\/strong><\/div>\n
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.<\/div>\n
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source:blogs.constantcontact.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Unless you\u2019re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or ecommerce store is easier than ever: it doesn\u2019t cost much money, you don\u2019t have to know how to code or design, your online store is not restricted to […]<\/p>\n","protected":false},"author":1,"featured_media":278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,12,35,9],"tags":[14,38,15],"class_list":["post-277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital-marketing","category-seo-trends","category-website","tag-business","tag-company-websites","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":3,"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":281,"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/posts\/277\/revisions\/281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/media\/278"}],"wp:attachment":[{"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webbizsolutions.in\/blog\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}