{"id":73,"date":"2018-07-04T15:26:04","date_gmt":"2018-07-04T15:26:04","guid":{"rendered":"https:\/\/webbizsolutions.in\/blog\/?p=73"},"modified":"2018-07-10T08:31:40","modified_gmt":"2018-07-10T08:31:40","slug":"video-marketing-prediction-for-2018","status":"publish","type":"post","link":"https:\/\/webbizsolutions.in\/blog\/video-marketing-prediction-for-2018\/","title":{"rendered":"Video Marketing Prediction for 2018"},"content":{"rendered":"

Video Marketing Prediction for 2018<\/strong><\/p>\n

Are you wondering how video marketing will change this year? You have come to right place.<\/p>\n

The social platforms are constantly accepting new technologies, and that means marketers need to change as well. And this year,\u00a0social media\u00a0platforms<\/a> are betting big on videos<\/p>\n

So now let\u2019s discuss video marketing trends and predictions on social media platforms for 2018.<\/p>\n

Here we go,<\/strong><\/p>\n

#1: Facebook Play Major Role In Video Ads<\/strong><\/p>\n

Social media changes quickly and Facebook seeks to maximize its revenue from\u00a0advertising.<\/a><\/p>\n

The study shows that\u00a0 80% of users prefer watching live video\u00a0rather than reading blogs or articles or post. While according to Facebook, live video gets 3X more views.<\/p>\n

As an example, here are 1 success stories:
\nMercedes-Benz:-<\/strong>The first Multinational brand to create a live advert. They continuously streamed for 12 hours using Facebook Live and YouTube as they showcased their new electric cars.<\/p>\n

Facebook recent experiments with multiple (6 sec, 15 sec & 30 sec) video ads, on\u00a0Facebook\u00a0<\/a>and heeded that the shortest video gathers better engagement metrics. Keep your promotional videos to not more than 10 seconds, especially when it\u2019s an in-stream video ad.<\/p>\n

Facebook is now ultimately aiming to become the biggest video sharing platform by introducing their new feature called \u201cFacebook Watch\u201d.<\/p>\n

Facebook watch will be available on mobile, desktop, laptop and their TV app. Watch has a\u00a0Watchlist<\/strong>\u00a0so you never miss out on the latest episodes. This Watchlist will keep you up with the episode which you follow.<\/p>\n

Facebook video receives daily more than 8 billion views. Facebook Watch is said to feature personalized recommendations of long-form live streams and original content which will allow users to discover new shows to enjoy with their friends, and simultaneously also find new episodes based on what\u2019s trending, and even save episodes to view for later.<\/p>\n

For example, there are sections like \u201cWhat\u2019s Making People Laugh,\u201d which includes the people who have used the Haha reaction, and \u201cWhat Friends Are Watching,\u201d which helps you to connect with the friend<\/p>\n

We\u2019ve learned from Facebook Live that people\u2019s comments to a video, So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the shows to which shows they are following too.<\/p>\n

 <\/p>\n

#2: Ask New Question-Video on Quora<\/strong><\/p>\n

Quora is the king of Q&A and is undoubtedly the best community to answer and question things. But there are some topics which cannot give you complete picture in text format.<\/p>\n

So Quora started the beta phase of Quora Video answers were -\u201cEven great written answers don\u2019t always provide the full picture.<\/strong>\u201d<\/p>\n

Initially, Quora\u2019s \u2018video answer\u2019 feature is only available for limited topics, such as\u00a0beauty, cooking, fitness, parenting, etc.<\/em><\/strong><\/p>\n

Quora\u2019s head of mobile Tommy MacWilliam, said:<\/p>\n

Our mission is to share and grow the world\u2019s knowledge, and knowledge comes in many forms\u2014not just written answers. Just like with text answers, people can upvote or downvote video answers to indicate how helpful the video is in answering the question.<\/em><\/strong><\/p>\n

Quora has already hit traditional QnA giant \u201cYahoo Answers\u201d. And now with the new feature of native video answers, they are planning to capture the How-To video market as well<\/p>\n

 <\/p>\n

#3:\u00a0<\/strong>360\u00a0will be soon onto Instagram<\/strong><\/p>\n

Facebook will be soon adding its 360 options for photos and Videos to Instagram by 2018. As this platform emphasizes on Visual, this will be perfectly suited for Instagram. This will make much easier and effective for people to post more interactive and immersive Videos and Photos, provided if the creation process is simplified.<\/p>\n

While Instagram users are already able to share 15-second videos right now, Co-founder Kevin Systrom has mentioned in an interview that the company is looking at expanding its duration in its video features. He also added that the company is\u00a0working on a product\u00a0called \u201cHyperlapse\u201d that will let you take stabilized time-lapse Videos. And that\u2019s a toe in the water (in terms of) video production tools that might be introduced in future<\/p>\n

 <\/p>\n

#4: Snapchat Video<\/strong><\/p>\n

Since the inception of\u00a0Snapchat, it has brought many ingenious features, Snapchat provides its user\u2019s direct access to live event as it is a real-time social media marketing platform.<\/p>\n

Brands use Snapchat to record videos of launch, events, trade shows, musical events, social event, etc. And you can also showcase some private scene content to provide something unique to Snapchat followers<\/p>\n