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Top 7 ways to Increase Sales & Customer Base with digital Marketing

December 27, 2023 | Business, Digital Marketing, Facebook, SEO, SEO trends, Website | No Comments

Top 7 ways to Increase Sales & Customer Base with digital Marketing

Boosting sales and expanding your customer base through digital marketing for blog content involves a combination of strategies to attract, engage, and convert your audience. Here are seven effective ways to achieve this:

1 Content Optimization and SEO:

Conduct keyword research to understand what your target audience is searching for.

Optimize your blog content for search engines by incorporating relevant keywords naturally.

Create high-quality, valuable content that addresses your audience’s needs and problems.

Social Media Marketing:

Share your blog content on various social media platforms where your audience is active.

Utilize visually appealing images and compelling captions to increase engagement.

Interact with your audience, respond to comments, and encourage social sharing.

Email Marketing:

Build and maintain an email list of your blog subscribers.

Send regular newsletters with valuable content, promotions, and updates.

Use personalized and targeted email campaigns to nurture leads and drive sales.

Influencer Marketing:

Collaborate with influencers in your niche to reach a broader audience.

Leverage influencers to create content or promote your blog on their platforms.

Ensure that influencers align with your brand and have an authentic connection with their followers.

Paid Advertising:

Invest in paid advertising channels such as Google Ads, Facebook Ads, or other relevant platforms.

Target specific demographics and interests to reach your ideal audience.

Track and analyze the performance of your ads to optimize for better results.

User-Friendly Website and Landing Pages:

Ensure your website is mobile-friendly and has a clear, intuitive navigation structure.

Optimize landing pages for conversions, making it easy for visitors to take the desired action.

Improve website speed to enhance user experience and reduce bounce rates.

Analytics and Data-driven Insights:

Use analytics tools to track the performance of your blog content and marketing efforts.

Analyze user behavior, identify high-performing content, and refine your strategy accordingly.

Utilize A/B testing to optimize email campaigns, website design, and advertising copy.

Remember to consistently monitor and adapt your digital marketing strategies based on performance metrics and evolving market trends. Building a strong online presence and engaging with your audience through various channels can significantly contribute to increased sales and a growing customer base.

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By Web Biz Solutions

10 Reasons Why Your Small Business Needs a Website

August 14, 2018 | Business, Digital Marketing, SEO trends, Website | No Comments

https://webbizsolutions.in/services/website-design-in-india.html

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.

These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

With so many low priced online services, there’s really no excuse to keep putting it off.
Still not sure how having a website will help you grow your business?

Here are ten reasons every business needs a website:

1. Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3. You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
4. More bang for your buck.
When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. You don’t need extensive coding or technical skills.
Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.
6. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
8. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
9. Create a resource center for your staff.
In addition to helping customers, your business website can also benefit your own employees.
Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
10. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

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By Web Biz Solutions

Top 5 SEO Trends in 2018 to Rank #1 in Google and Increase Organic Traffic

August 13, 2018 | Business, Digital Marketing, SEO, SEO trends, Video, Website | No Comments

Google is primarily focused on ranking the websites that offer better user experience, irrespective of other major ranking signals. We all know how Google search engine is changing its core search algorithm every now & then. To Rank any my keyword #1 in Google or even to rank better position in Google, I must update my SEO strategies according to the changes that are in trends. Let’s discuss the top 5 SEO trends in 2018 to Rank First Position in Google.

“93% of online shopping experiences begin with Search Engine”

Without the proper understanding of the Search Engine Optimisation (SEO), it is very hard to achieve success in any online businesses. Almost 55% of Business to Business (B2B) website traffic is from search engines. It indicates that SEO generates more leads than any other paid or non-paid or social campaigns. It is clear that SEO is more important than any other online marketing initiative.

To my expertise, the following are the top 5 SEO trends in 2018 that are a must have things to rank #1 in Google.

Voice Search Queries:

Almost 20% of search queries in Google are already from voice search – 2016.
There is no doubt users are utilizing the power of voice search to their needs. According to the market predictions, the voice search might reach up to 50% by 2020.
Some of the top industries suggest the same.
September 2017, Apple switched to Google from Bing for their Personal Voice Assistant – Siri.
In the recently concluded Black Friday deal, “Echo Dot” Amazon’s Voice Search Assistant was the best-selling product of the year 2017.
Therefore, Voice Search isn’t just a part of SEO trends in 2018, perhaps it must be in the long-term challenge. Google Rankbrain features search results by measuring various complex parameters that users are undergoing through voice searches.
How to Use Voice Search in SEO to Improve Ranking in 2018?
Voice Search Queries in SEO 2018
Voice Search Queries in SEO 2018
Voice search is gaining its momentum among users, and Google has an eye over the same. Rankbrian tracks queries that are never used/submitted before in the search.
“Include in their title or subhead the verbally-expressed question that they want to answer, to increase the chances that Google will feature that answer.” – Dayne Richards, SEO Analyst Forbes.
The inclusion of Long-Tail Keywords and usage of the natural local language in the content had to your priority.
For example: If you have a page that answers the question “How to Rank My Website without SEO”, make sure you have the same in your page title.
Make a proper lengthy sentence and speak the natural language in the content.
Answer the Public and LSI Graph are some of the common tools to get ideas on how to find user voice search queries related to your business.
As a digital marketer, I use voice searches as much as possible. It helps me feel & create better content that satisfies the increased voice search queries that are in demand.

Importance of User Experience:

Google prefers better “user experience” in all the area of the website, from content to web designs, link structure, website speed, navigational optimization and more.
I personally tested this, most of the top-ranking websites offers smooth experience in both desktop & mobile.
Easy Navigation for Better User Experience in SEO 2018
Easy Navigation for Better User Experience in SEO 2018
Areas of Improvement in Terms of Better User Experience:
Need to move to highly reliable web hosting services.
5G Website speed is a must.
Responsive website design.
Accelerated Mobile Pages provides valuable boost in user experience.
Highly related “Anchor Text” in website navigation.
Nevertheless, Meaningful content
Go for structured data and featured snippets in every required area.
Page speed, of course, is a key SEO ranking factor.
One simple technique to speed up your website at no cost is, “Reduce your image size by up to 40-70%”.
Content: Quality Matters Most than any 300 Words!
Evergreen content. Fresh content. Reliable content, but no whatever content. The content is certainly top of all the ranking factors. Producing high-quality content will always be a trend.
“Create content that matters to users than a search engine.”
Though certain pages which are highly optimized for search engines rank better, they aren’t converting enough. Conversion happens only when I convince you (users). The user will be satisfied only when he/she find his/her need at its best.
The Internet has all piece of shit. None is interested in spending even a second on shit content. All they need is a valuable content and search engines look for the same.
Content: Quality Matters Most than any 300 Words
Content: Quality Matters Most than any 300 Words   Img Src: Monkey Coders
How to Write Better Content without Much Knowledge in it?
Prerequisite:
Basic knowledge in any of your interested content writing language.
Content writing is an art. Sometimes, it is just a skill. Anybody can start learning it and write it and earn from it. However, the understanding of language plays an important role. Proper language helps in making the engaging content and meaningful context.
Step 1: Keyword Research. Keyword plays important role in content making. I use Google Keyword Planner, before writing any piece of content.
Step 2: Analyze the trendy topics on the internet related to your keyword/business.
Step 3: Read the related articles on your topic.
Step 4: Don’t hesitate to follow your niche authors and get inspiration & updates from them.
Step 5: Have a rough draft of your interesting topic at least with a count of 300 words.
Step 6: Add a meaningful on-page weight to it like keyword oriented title & metadata and well optimized overall topic by having enough related or LSI keywords.
Step 7: Proofread it for spelling mistakes or context error from “top to bottom & vice versa”
Step 8: Use some of the grammar checkers like Grammarly & Ginger.
Step 9: Mention some of the top references where users might get more valuable information related to your topic (don’t be afraid linking others).
Step 10:  Publish them with good readability score along with the related images.
There are 100’s of the dedicated blog on the internet that offers “Content Writing Tips”. I mostly follow Neil Patel’s Content Writing Tips & Tricks and try to write better from the previous post.

Visual & Video Search in 2018:

Image and Video search plays important role in bringing traffic to any website. Using the right and creative image brings engagement to the content. At the same time, search engines index these unique images and brings traffics via google search queries.
If you aren’t good enough in creative images or don’t enough time to spend on creating unique images, there are few ways to get it for free.
I use some of the copyright free JPEG images from Unsplash & Pexels. You might also get highly creative and high-resolution images interestingly at a smaller size.
Sharing images on sites like Pinterest & Instagram can bring you new visits to your site.

Video Search in 2018:

When was the last time you made a video for your brand?
Still thinking to make a video for your business?
Don’t wait, please!
I have come across websites whose 60% of traffics are from YouTube, Vimeo, Dailymotion and other top video sites.
A good creative video can bring your lion’s share of traffic. How?
Yes, a single well scripted, uniquely made, content oriented and optimized video can go viral and bring the huge share of traffic to your site!!!
Video Submission Brings High Traffic to Your Site
Video Submission Brings High Traffic to Your Site
How to Make Simple Videos on YouTube & Vimeo?
If you aren’t that master in making a quality video, use some of the simple tricks to make videos for you.
Find some of the suitable images for your business or product or services.
Make a proper script or theme for your video.
Open Microsoft PowerPoint 2016 and make a quality presentation about your business.
Convert them to Video!
Note: You can also add copyrights & royalty free audio to your video to make it even more professional.
Yeah, your new business video for uploading in YouTube & Vimeo is ready.
Very simple, isn’t! certainly, something is better than nothing.

Video Uploading Checklist:

Though your video is ready, there is certain checklist you need to watch before hitting the publish button.
An effective SEO Title (better to have a voice search or long tail keyword)
Custom Thumbnails or better one from your video.
Meaningful descriptions to gain higher Click-Through Rates (CTR)
Reliable Transcripts (if necessary)
Don’t forget to add your links to the video either at the cards or end screen annotations.
Link Building isn’t Dead in 2018:
Link building is still a key ranking factor in SEO. Therefore, it is automatically get featured on our list of top 5 SEO trends in 2018 to rank #1 in Google.
Generating n number of links doesn’t matter, however, building links from the high authority sites matters most.
Link building builds authority. Try to get links from most of the relevant sites. Linking or gaining links from unnatural sites will invite Google Penalty.
Link Building Techniques in SEO 2018
Link Building Techniques in SEO 2018
Things to Consider on Link Building in 2018:
Understand Google’s quality criteria
No Low-quality guest posts
Don’t make links from doorway sites
Check site’s DA & PA before making links on them (I don’t build links anything lesser than 20 on both parameters)
Stop copying competitors link building strategy
Use natural “Anchor Text” in each of the links you build
Internal Links not only brings value to your content, offers a chance to receive more traffic to your previous post.
Some of the other common trends to expect in 2018 are as follows:
Google Local SEO
HTTPS (SSL Security)
Mobile First Index
Mobile Searches
Higher CTR & engagement
Social Signals
Conclusion:
A full new year is ahead. A lot of new things are expected on SEO trends in 2018. Make the new changes in SEO as early as possible. There are certain trends we call it as complex or controversial that could be a big game changer in SEO 2018. If you think I missed any of the top changes expected in SEO 2018, use our comment section to bring it on.
Source : seoanalyst.me

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By Web Biz Solutions