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10 Reasons Why Your Small Business Needs a Website

August 14, 2018 | Business, Digital Marketing, SEO trends, Website | No Comments

https://webbizsolutions.in/services/website-design-in-india.html

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.

These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

With so many low priced online services, there’s really no excuse to keep putting it off.
Still not sure how having a website will help you grow your business?

Here are ten reasons every business needs a website:

1. Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3. You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
4. More bang for your buck.
When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. You don’t need extensive coding or technical skills.
Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.
6. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
8. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
9. Create a resource center for your staff.
In addition to helping customers, your business website can also benefit your own employees.
Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
10. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

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Digital या Online Marketing क्या होता हैं और इसकी शुरुवात कैसे करे

July 11, 2018 | Business, Digital Marketing | No Comments

दोस्तों आप लोग marketing का नाम तो सुना ही होगा और इसके बारे में जानते भी होंगे लेकिन क्या आप सब Digital aur Online Internet Marketing क्या होता हैं जानते है .

यदि जानते है तो ठीक है, यदि नहीं जानते है तो आज हम आपको इसी के बारे में बताने वाले है. एक तरह से आप इसे digital marketing और Online Internet marketing का complete tutorial कह सकते है.

Digital marketing क्या होता हैं ?

अपने product  को online internet  के माध्यम से global market में लोगो तक पहुंचना का ही एक तरीका है जिसमे आप mobile  और computer जैसे digital equipment के द्वारा अपने product या brand  को globally promote कर सकते है. इसी को हम digital marketing या online internet marketing के नाम से जानते है.

जिस प्रकार से हम यदि offline advertising को leaflet, paplets,Poster, banner के द्वारा promote करते है, ठीक उसी प्रकार से online internet marketing या digital marketing भी किया जाता है. दोनों का मुख्य उद्देश्य अधिक से अधिक लोगो तक पहुंचना होता है. लेकिन digital marketing के द्वारा आप कम लागत में global market तक पहुंच सकते है.

Digital या online marketing कैसे करते हैं?

आजकल तो बड़े बड़े राजनीतिक पार्टियाँ भी अपने पार्टी की प्रचार के लिए digital aur online internet marketing का सहारा ले रही है, और सफल भी हो रही है. तो आइये जानते है की इस digital aur online internet marketing के द्वारा किस-किस प्रकार से advertising कर सकते है.

1- Display Advertising

इस प्रकार के advertise में हम अपने प्रोडक्ट को 10-20 सेकंड की video या gif image या banner ads बना कर उसमे अपने प्रोडक्ट को highlight करके advertising करते है.

2- Blogging Ads

जब प्रोडक्ट का विज्ञापन किसी blog पर आता है. जो उस ब्लॉग पोस्ट के keyword से related होता है, या उस user के द्वारा देखी जाने वाली वेबसाइट से यूजर के इंटरेस्ट का पता उसके browser के cache से कर लिया जाता है, और यूजर को विज्ञापन दिखाया जाता है तो ब्लॉग्गिंग विज्ञापन कहलाता है.

आप blog के माध्यम से अपने प्रोडक्ट या सर्विस को प्रमोट भी कर सकते है. यह फ्री blog भी हो सकता है या paid blog भी हो सकता है. इससे कोई फर्क नहीं पड़ता है, बस जरुरत है इसे updated रखने की.

3- Text Ads

जब किसी blog या वेबसाइट पर image या video की जगह केवल text display कराया जाता है तो इसे text ads कहा जाता है.

4- SEO or Search Engine Optimization

Search engine optimization को ही शोर्ट में SEO कहते है. यदि आपका कोई blog या वेबसाइट है या कोई ecommerce website है तो आप उसे serp (search engine result page) के first  पेज पर लाने के लिएजो method use करते है उसे ही SEO कहा जाता है. blog या ecommerce website के लिए traffic का एक बड़ा जरिया search engine ही होता है. यह फिलहाल दो प्रकार के होते है. on page seo और दूसरा off page seo होता है.

5- Sponsored Search

आप लोग किसी वेबसाइट को search engine में search करते है तो उस वेबसाइट से सम्बंदित अन्य वेबसाइट serp के first result के ऊपर दिखता है, जिसके एक कोने में ad लिखा रहता है. वह ad लिखा हुआ रिजल्ट sponsored serach प्रोडक्ट होता है.

6- Social media marketing

जब आप किसी social media जैसे Facebook, twitter linkedIn, Instagram, का यूज़ करते है तो आप देखते होंगे की timeline पर कुछ user friendly विज्ञापन दिखाता है. जो यूजर के browsing cache  और search history के आधार पर display करता है. यदि आप social media के द्वारा विज्ञापन करते है तो इसे आप फिल्तर  की मदद से आप gender और age  को सेट कर सकते है. यह advertising  सबसे सस्ता और effective होता है.

Facebook एक बहुत ही बढ़िया marketing प्लेटफॉर्म है. जिसके द्वारा आप अपने target audience तक बहुत ही सस्ते और effective  तरीके से पहुंच सकते है.

Digital marketing की दुनिया में यदि आप ने twitter को अनदेखा कर दिया तो आप बहुत बड़ी गलती कर गए. इस समय twitter पर 300 million से भी ज्यादा यूजर है. और प्रतिदिन बहुत से यूजर इस पर जुड़ रहे है. तो यह digital marketing के लिए facebook की तरह ही बेहतर प्लेटफॉर्म है.

7- Mobile Ads

मोबाइल ads में आप यूजर के मोबाइल पर सीधे smsभेजवा सकते है. या यूजर यदि smartphone यूज़ करता है तो उसके mobile screen  पर सीधे ही ads display करा सकते है.

8- Email marketing or Email ads

इसके द्वारा आप अपनी product की जानकारी image, video या gif में या html में सीधे customer के पास उसके email के inbox में भेज देते है. जिससे sell और ट्रैफिक बढ़ जाती है.

  • Email marketing क्या है और कैसे काम करती है?

9- Chat ads

जब किसी social media  के chat का यूज़ करके आप अपने product  की जानकारी customer तक पहुंचाते है तो इसे chat ads कहा जाता है.

Internet marketing के और भी बहुत से तरीके है. मार्किट में बहुत से ऐसे tool मिल जायेंगे जिसके द्वारा आप अपने customer को target  कर सकते है. कुछ ओर तरीके

Floating Ads
Web banner Ads
Frame Ads
Pop-Up/ Pop under Ads
Expanding Advertising
Trick banner
Interstitial Ads
Online Classified Ads
Adware
Supplemental marketing

Conclusion

अब आप समझ गए होंगे की digital aur internet marketing क्या होता हैं और इसे कैसे किया जाता है. और क्यों सभी national  और multi national कंपनी इसे इस्तेमाल कर रहे है. यदि यह post आप लोगो को पसंद आया तो इसे Facebook, Google+, Twitter पर जरुर शेयर करे.

Thanks
Web Biz Solution
www.webbizsolutions.in

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Creating a Strong Online Presence for Marketing Success

July 10, 2018 | Business | No Comments

Creating a Strong Online Presence for Marketing Success

Creating a Strong Online Presence for Marketing Success

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.

An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.

It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand.

So here are three of the first things you need to look at when building your online marketing efforts.

1. Your website

All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers – both existing and potential – need. For example, one frustration I encounter far too often is restaurants that don’t have a website with a current menu, opening hours, location and contact information. I know I’m not alone in that if I can’t find these details, I’m less likely to visit the restaurant – but there’s no reason a business should lose potential customers over something that’s so easy to remedy and costs very little.

A basic website is pretty easy to set up using an application like WordPress. WordPress is a free blogging tool and content management system that gives users the option to pay a little more for the premium version. If it’s relevant to your business, you can even add an online shop – after all, in 2013, 70 percent of consumers preferred to do their retail shopping online.

If you’re not sure where to start, there’s a great guide to WordPress for small businesses on Social Media today. It’s easy to understand and runs through the factors you need to consider and steps you need to take when setting up your small business website.

If you’re starting from scratch and not sure what your website should include, survey your existing customers. Whether you send out an email asking for their input, or mention it casually while making their coffee, it’s the best way to get the insight you need – people love to be involved and share their opinions.

2. Search engine optimization

Once you have a website, it’s vital that it can actually be found by search engines. After all, 89 percent of consumers use search engines to research a product, service or business before making a decision. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website.

In case you’re not completely sure what SEO means, how it works, or why it’s important, here’s a quick rundown:

  • What: The purpose of SEO is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results.
  • Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic.
  • How: Using search-engine friendly methods to improve your website.
  • Who: Everyone – anyone who has information that people want to find on the internet should be using SEO techniques.
  • When: All the time – SEO is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your SEO.
  • Where: Major search engines include Google, Yahoo and Bing. They connect people all over the world to the content they desire, from products to services to information.

The Beginner’s Guide to SEO by Moz and Google’s Search Engine Optimization Starter Guideboth give a fantastic overview of the basics and will help you optimize your website.

3. Social media

Social media is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It allows customers, potential customers and other interested parties to engage easily via a channel that plays an important role in their everyday lives.

Although not every social media channel will be relevant to each business, it’s definitely worth looking into your options. For example, Facebook and Twitter will serve a purpose for almost any business – it’s a great place to post news, tips, photos and videos and ask and answer questions.

In addition to Facebook and Twitter, you might find Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr, FourSquare helpful. Make sure to research available channels and find out if they will work for you. Instagram, for example, is a photo-sharing network, so it works wonderfully for businesses selling ‘beautiful’ products such as jewelry, food or housewares. It’s important to consider your target demographic – Instagram has around 130–150 million users, over two-thirds of which are women between the ages of 18 and 35. With Instagram, you’ll also need to keep a smartphone handy to properly access your account and engage with your audience.

Once you’ve decided which social media channels to use, get a clear idea of the kind of content you can share. The more compelling and engaging your material is, the more likely your followers will like, comment and share your posts. Engagement is key to promoting your brand – not only will it make you more appealing to existing customers, the more positive social activity that goes on, the higher the chance is that their friends will be exposed to your brand and intrigued by what you have to offer.

When they do this, they’re engaging with your brand and their networks (friends, family, colleagues) are seeing that engagement and may be prompted to check you out for their own needs.

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