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Top 7 ways to Increase Sales & Customer Base with digital Marketing

Boosting sales and expanding your customer base through digital marketing for blog content involves a combination of strategies to attract, engage, and convert your audience. Here are seven effective ways to achieve this:

1 Content Optimization and SEO:

Conduct keyword research to understand what your target audience is searching for.

Optimize your blog content for search engines by incorporating relevant keywords naturally.

Create high-quality, valuable content that addresses your audience’s needs and problems.

Social Media Marketing:

Share your blog content on various social media platforms where your audience is active.

Utilize visually appealing images and compelling captions to increase engagement.

Interact with your audience, respond to comments, and encourage social sharing.

Email Marketing:

Build and maintain an email list of your blog subscribers.

Send regular newsletters with valuable content, promotions, and updates.

Use personalized and targeted email campaigns to nurture leads and drive sales.

Influencer Marketing:

Collaborate with influencers in your niche to reach a broader audience.

Leverage influencers to create content or promote your blog on their platforms.

Ensure that influencers align with your brand and have an authentic connection with their followers.

Paid Advertising:

Invest in paid advertising channels such as Google Ads, Facebook Ads, or other relevant platforms.

Target specific demographics and interests to reach your ideal audience.

Track and analyze the performance of your ads to optimize for better results.

User-Friendly Website and Landing Pages:

Ensure your website is mobile-friendly and has a clear, intuitive navigation structure.

Optimize landing pages for conversions, making it easy for visitors to take the desired action.

Improve website speed to enhance user experience and reduce bounce rates.

Analytics and Data-driven Insights:

Use analytics tools to track the performance of your blog content and marketing efforts.

Analyze user behavior, identify high-performing content, and refine your strategy accordingly.

Utilize A/B testing to optimize email campaigns, website design, and advertising copy.

Remember to consistently monitor and adapt your digital marketing strategies based on performance metrics and evolving market trends. Building a strong online presence and engaging with your audience through various channels can significantly contribute to increased sales and a growing customer base.

Google is primarily focused on ranking the websites that offer better user experience, irrespective of other major ranking signals. We all know how Google search engine is changing its core search algorithm every now & then. To Rank any my keyword #1 in Google or even to rank better position in Google, I must update my SEO strategies according to the changes that are in trends. Let’s discuss the top 5 SEO trends in 2018 to Rank First Position in Google.

“93% of online shopping experiences begin with Search Engine”

Without the proper understanding of the Search Engine Optimisation (SEO), it is very hard to achieve success in any online businesses. Almost 55% of Business to Business (B2B) website traffic is from search engines. It indicates that SEO generates more leads than any other paid or non-paid or social campaigns. It is clear that SEO is more important than any other online marketing initiative.

To my expertise, the following are the top 5 SEO trends in 2018 that are a must have things to rank #1 in Google.

Voice Search Queries:

Almost 20% of search queries in Google are already from voice search – 2016.
There is no doubt users are utilizing the power of voice search to their needs. According to the market predictions, the voice search might reach up to 50% by 2020.
Some of the top industries suggest the same.
September 2017, Apple switched to Google from Bing for their Personal Voice Assistant – Siri.
In the recently concluded Black Friday deal, “Echo Dot” Amazon’s Voice Search Assistant was the best-selling product of the year 2017.
Therefore, Voice Search isn’t just a part of SEO trends in 2018, perhaps it must be in the long-term challenge. Google Rankbrain features search results by measuring various complex parameters that users are undergoing through voice searches.
How to Use Voice Search in SEO to Improve Ranking in 2018?
Voice Search Queries in SEO 2018
Voice Search Queries in SEO 2018
Voice search is gaining its momentum among users, and Google has an eye over the same. Rankbrian tracks queries that are never used/submitted before in the search.
“Include in their title or subhead the verbally-expressed question that they want to answer, to increase the chances that Google will feature that answer.” – Dayne Richards, SEO Analyst Forbes.
The inclusion of Long-Tail Keywords and usage of the natural local language in the content had to your priority.
For example: If you have a page that answers the question “How to Rank My Website without SEO”, make sure you have the same in your page title.
Make a proper lengthy sentence and speak the natural language in the content.
Answer the Public and LSI Graph are some of the common tools to get ideas on how to find user voice search queries related to your business.
As a digital marketer, I use voice searches as much as possible. It helps me feel & create better content that satisfies the increased voice search queries that are in demand.

Importance of User Experience:

Google prefers better “user experience” in all the area of the website, from content to web designs, link structure, website speed, navigational optimization and more.
I personally tested this, most of the top-ranking websites offers smooth experience in both desktop & mobile.
Easy Navigation for Better User Experience in SEO 2018
Easy Navigation for Better User Experience in SEO 2018
Areas of Improvement in Terms of Better User Experience:
Need to move to highly reliable web hosting services.
5G Website speed is a must.
Responsive website design.
Accelerated Mobile Pages provides valuable boost in user experience.
Highly related “Anchor Text” in website navigation.
Nevertheless, Meaningful content
Go for structured data and featured snippets in every required area.
Page speed, of course, is a key SEO ranking factor.
One simple technique to speed up your website at no cost is, “Reduce your image size by up to 40-70%”.
Content: Quality Matters Most than any 300 Words!
Evergreen content. Fresh content. Reliable content, but no whatever content. The content is certainly top of all the ranking factors. Producing high-quality content will always be a trend.
“Create content that matters to users than a search engine.”
Though certain pages which are highly optimized for search engines rank better, they aren’t converting enough. Conversion happens only when I convince you (users). The user will be satisfied only when he/she find his/her need at its best.
The Internet has all piece of shit. None is interested in spending even a second on shit content. All they need is a valuable content and search engines look for the same.
Content: Quality Matters Most than any 300 Words
Content: Quality Matters Most than any 300 Words   Img Src: Monkey Coders
How to Write Better Content without Much Knowledge in it?
Basic knowledge in any of your interested content writing language.
Content writing is an art. Sometimes, it is just a skill. Anybody can start learning it and write it and earn from it. However, the understanding of language plays an important role. Proper language helps in making the engaging content and meaningful context.
Step 1: Keyword Research. Keyword plays important role in content making. I use Google Keyword Planner, before writing any piece of content.
Step 2: Analyze the trendy topics on the internet related to your keyword/business.
Step 3: Read the related articles on your topic.
Step 4: Don’t hesitate to follow your niche authors and get inspiration & updates from them.
Step 5: Have a rough draft of your interesting topic at least with a count of 300 words.
Step 6: Add a meaningful on-page weight to it like keyword oriented title & metadata and well optimized overall topic by having enough related or LSI keywords.
Step 7: Proofread it for spelling mistakes or context error from “top to bottom & vice versa”
Step 8: Use some of the grammar checkers like Grammarly & Ginger.
Step 9: Mention some of the top references where users might get more valuable information related to your topic (don’t be afraid linking others).
Step 10:  Publish them with good readability score along with the related images.
There are 100’s of the dedicated blog on the internet that offers “Content Writing Tips”. I mostly follow Neil Patel’s Content Writing Tips & Tricks and try to write better from the previous post.

Visual & Video Search in 2018:

Image and Video search plays important role in bringing traffic to any website. Using the right and creative image brings engagement to the content. At the same time, search engines index these unique images and brings traffics via google search queries.
If you aren’t good enough in creative images or don’t enough time to spend on creating unique images, there are few ways to get it for free.
I use some of the copyright free JPEG images from Unsplash & Pexels. You might also get highly creative and high-resolution images interestingly at a smaller size.
Sharing images on sites like Pinterest & Instagram can bring you new visits to your site.

Video Search in 2018:

When was the last time you made a video for your brand?
Still thinking to make a video for your business?
Don’t wait, please!
I have come across websites whose 60% of traffics are from YouTube, Vimeo, Dailymotion and other top video sites.
A good creative video can bring your lion’s share of traffic. How?
Yes, a single well scripted, uniquely made, content oriented and optimized video can go viral and bring the huge share of traffic to your site!!!
Video Submission Brings High Traffic to Your Site
Video Submission Brings High Traffic to Your Site
How to Make Simple Videos on YouTube & Vimeo?
If you aren’t that master in making a quality video, use some of the simple tricks to make videos for you.
Find some of the suitable images for your business or product or services.
Make a proper script or theme for your video.
Open Microsoft PowerPoint 2016 and make a quality presentation about your business.
Convert them to Video!
Note: You can also add copyrights & royalty free audio to your video to make it even more professional.
Yeah, your new business video for uploading in YouTube & Vimeo is ready.
Very simple, isn’t! certainly, something is better than nothing.

Video Uploading Checklist:

Though your video is ready, there is certain checklist you need to watch before hitting the publish button.
An effective SEO Title (better to have a voice search or long tail keyword)
Custom Thumbnails or better one from your video.
Meaningful descriptions to gain higher Click-Through Rates (CTR)
Reliable Transcripts (if necessary)
Don’t forget to add your links to the video either at the cards or end screen annotations.
Link Building isn’t Dead in 2018:
Link building is still a key ranking factor in SEO. Therefore, it is automatically get featured on our list of top 5 SEO trends in 2018 to rank #1 in Google.
Generating n number of links doesn’t matter, however, building links from the high authority sites matters most.
Link building builds authority. Try to get links from most of the relevant sites. Linking or gaining links from unnatural sites will invite Google Penalty.
Link Building Techniques in SEO 2018
Link Building Techniques in SEO 2018
Things to Consider on Link Building in 2018:
Understand Google’s quality criteria
No Low-quality guest posts
Don’t make links from doorway sites
Check site’s DA & PA before making links on them (I don’t build links anything lesser than 20 on both parameters)
Stop copying competitors link building strategy
Use natural “Anchor Text” in each of the links you build
Internal Links not only brings value to your content, offers a chance to receive more traffic to your previous post.
Some of the other common trends to expect in 2018 are as follows:
Google Local SEO
HTTPS (SSL Security)
Mobile First Index
Mobile Searches
Higher CTR & engagement
Social Signals
A full new year is ahead. A lot of new things are expected on SEO trends in 2018. Make the new changes in SEO as early as possible. There are certain trends we call it as complex or controversial that could be a big game changer in SEO 2018. If you think I missed any of the top changes expected in SEO 2018, use our comment section to bring it on.
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Video Marketing Prediction for 2018

July 4, 2018 | SEO, Website | No Comments

Video Marketing Prediction

Video Marketing Prediction for 2018

Are you wondering how video marketing will change this year? You have come to right place.

The social platforms are constantly accepting new technologies, and that means marketers need to change as well. And this year, social media platforms are betting big on videos

So now let’s discuss video marketing trends and predictions on social media platforms for 2018.

Here we go,

#1: Facebook Play Major Role In Video Ads

Social media changes quickly and Facebook seeks to maximize its revenue from advertising.

The study shows that  80% of users prefer watching live video rather than reading blogs or articles or post. While according to Facebook, live video gets 3X more views.

As an example, here are 1 success stories:
Mercedes-Benz:-The first Multinational brand to create a live advert. They continuously streamed for 12 hours using Facebook Live and YouTube as they showcased their new electric cars.

Facebook recent experiments with multiple (6 sec, 15 sec & 30 sec) video ads, on Facebook and heeded that the shortest video gathers better engagement metrics. Keep your promotional videos to not more than 10 seconds, especially when it’s an in-stream video ad.

Facebook is now ultimately aiming to become the biggest video sharing platform by introducing their new feature called “Facebook Watch”.

Facebook watch will be available on mobile, desktop, laptop and their TV app. Watch has a Watchlist so you never miss out on the latest episodes. This Watchlist will keep you up with the episode which you follow.

Facebook video receives daily more than 8 billion views. Facebook Watch is said to feature personalized recommendations of long-form live streams and original content which will allow users to discover new shows to enjoy with their friends, and simultaneously also find new episodes based on what’s trending, and even save episodes to view for later.

For example, there are sections like “What’s Making People Laugh,” which includes the people who have used the Haha reaction, and “What Friends Are Watching,” which helps you to connect with the friend

We’ve learned from Facebook Live that people’s comments to a video, So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the shows to which shows they are following too.


#2: Ask New Question-Video on Quora

Quora is the king of Q&A and is undoubtedly the best community to answer and question things. But there are some topics which cannot give you complete picture in text format.

So Quora started the beta phase of Quora Video answers were -“Even great written answers don’t always provide the full picture.

Initially, Quora’s ‘video answer’ feature is only available for limited topics, such as beauty, cooking, fitness, parenting, etc.

Quora’s head of mobile Tommy MacWilliam, said:

Our mission is to share and grow the world’s knowledge, and knowledge comes in many forms—not just written answers. Just like with text answers, people can upvote or downvote video answers to indicate how helpful the video is in answering the question.

Quora has already hit traditional QnA giant “Yahoo Answers”. And now with the new feature of native video answers, they are planning to capture the How-To video market as well


#3: 360 will be soon onto Instagram

Facebook will be soon adding its 360 options for photos and Videos to Instagram by 2018. As this platform emphasizes on Visual, this will be perfectly suited for Instagram. This will make much easier and effective for people to post more interactive and immersive Videos and Photos, provided if the creation process is simplified.

While Instagram users are already able to share 15-second videos right now, Co-founder Kevin Systrom has mentioned in an interview that the company is looking at expanding its duration in its video features. He also added that the company is working on a product called “Hyperlapse” that will let you take stabilized time-lapse Videos. And that’s a toe in the water (in terms of) video production tools that might be introduced in future


#4: Snapchat Video

Since the inception of Snapchat, it has brought many ingenious features, Snapchat provides its user’s direct access to live event as it is a real-time social media marketing platform.

Brands use Snapchat to record videos of launch, events, trade shows, musical events, social event, etc. And you can also showcase some private scene content to provide something unique to Snapchat followers

  • Optimal length of videos on Snapchat is 10 seconds though it has released a new update where you can record and post back to back videos up to 60 seconds
  • 18:9 aspect ratio as they prefer to watch the snap keeping their phone vertically
  • Make the first snap video interesting because 22% of viewers drop off after losing interest.

Snapchat issued an official statement on its new redesign, wherein the Snapchat social media platform will separate the ‘social’ from the ‘media’. Snap users are going to see partition of content streams between left swipe and right swipe of the design. On the left side, you’ll find content from ‘good friends’ and brands/people who follow you back. On the right, you’ll continue to find Discover, where content from publishers, creators, and brands. They’ll also be focusing on including verified influencers in Discover as part of the update, adding new considerations to brand distribution. This is Snapchat’s most momentous design transformation since it first launched in 2011, proving Snap’s investment into evolving their platform as it aims to reinvigorate itself, both for users and advertisers.

The Walt Disney Company’s deal with Snapchat, Now Disney will create show for Snapchat. The first show will be viewable in Snapchat’s Discover section and is expected to run 3-5 minutes.

Originally, the companies like Celtra, Percolate and VidMob that provide tools to help brands to produce vertical video Snap Ads that appear between people’s Stories, within Snapchat’s Shows and Live Stories and on publishers’ Discover channels.


#4: Twitter is Back

Twitter was one of the early adopters of live video, buying bombsight before the service had even launched.

Live video holds plenty of hope for Twitter, especially where news is concerned. And while it’s unlikely Twitter will go after blockbuster TV productions like Facebook Watch, its reputation for live trends will serve it well in this space.

2017 saw Twitter achieve the rights to show several major live sports.

If Twitter can once again reposition itself as a stop for quality live video content – for creators, as well as broadcasters – it may see its revenue increase from pre-rolled ads and other monetization opportunities