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Top 7 ways to Increase Sales & Customer Base with digital Marketing

Boosting sales and expanding your customer base through digital marketing for blog content involves a combination of strategies to attract, engage, and convert your audience. Here are seven effective ways to achieve this:

1 Content Optimization and SEO:

Conduct keyword research to understand what your target audience is searching for.

Optimize your blog content for search engines by incorporating relevant keywords naturally.

Create high-quality, valuable content that addresses your audience’s needs and problems.

Social Media Marketing:

Share your blog content on various social media platforms where your audience is active.

Utilize visually appealing images and compelling captions to increase engagement.

Interact with your audience, respond to comments, and encourage social sharing.

Email Marketing:

Build and maintain an email list of your blog subscribers.

Send regular newsletters with valuable content, promotions, and updates.

Use personalized and targeted email campaigns to nurture leads and drive sales.

Influencer Marketing:

Collaborate with influencers in your niche to reach a broader audience.

Leverage influencers to create content or promote your blog on their platforms.

Ensure that influencers align with your brand and have an authentic connection with their followers.

Paid Advertising:

Invest in paid advertising channels such as Google Ads, Facebook Ads, or other relevant platforms.

Target specific demographics and interests to reach your ideal audience.

Track and analyze the performance of your ads to optimize for better results.

User-Friendly Website and Landing Pages:

Ensure your website is mobile-friendly and has a clear, intuitive navigation structure.

Optimize landing pages for conversions, making it easy for visitors to take the desired action.

Improve website speed to enhance user experience and reduce bounce rates.

Analytics and Data-driven Insights:

Use analytics tools to track the performance of your blog content and marketing efforts.

Analyze user behavior, identify high-performing content, and refine your strategy accordingly.

Utilize A/B testing to optimize email campaigns, website design, and advertising copy.

Remember to consistently monitor and adapt your digital marketing strategies based on performance metrics and evolving market trends. Building a strong online presence and engaging with your audience through various channels can significantly contribute to increased sales and a growing customer base.

नई दिल्ली (टेक डेस्क)। रिलायंस जियो गीगाफाइबर हाई-स्पीड ब्रॉडबैंड सेवाएं लेकर आने वाला है। मुकेश अम्बानी की कंपनी ने सेवा के लॉन्च को तो कन्फर्म कर दिया है। लेकिन अब तक इसके तहत आने वाले प्लान की डिटेल्स की घोषणा नहीं की गई है। गीगा फाइबर की लॉन्चिंग के समय कंपनी ने बताया था की यह सेवा यूजर्स की रूचि के आधार पर कार्य करेगी। कंपनी ने अगस्त महीने में इस सेवा को लॉन्च किया है। इससे अंदाजा लगाया जा सकता है की अगस्त में यूजर्स द्वारा कराए जाने वाले रजिस्ट्रेशन/रिस्पांस के आधार पर कंपनी अगले महीने यानि सितम्बर में इसके प्लान्स की घोषणा और यह सेवा किस प्रदेश से शुरू की जाएगी इसकी घोषणा कर सकती है।

प्रिव्यू ऑफर से हो सकती है गीगा फाइबर की शुरुआत: जियो टेलिकॉम सेवा की शुरुआत के समय कंपनी ने यूजर्स को 3 महीने का फ्री प्रिव्यू ऑफर दिया था। इसके तहत यूजर्स को जियो की सेवाएं 3 महीने तक मुफ्त में मिली थी। यूजर्स के रिस्पांस के आधार पर ऐसा अंदाजा लगाया जा रहा है की कंपनी ब्रॉडबैंड प्लान्स के मामले में भी ऐसा कर सकती है। कंपनी JioGigaFiber Preview Offer लेकर आ सकती है जिसके तहत यूजर्स को 3 महीने तक इसके फ्री सेवाएं दी जाएंगी। हालांकि, ये सेवाएं मुफ्त न होकर इफेक्टिव प्राइज पर आधारित भी हो सकती हैं। जैसे की- शुरुआत में यूजर्स को कुछ राशि देनी होगी और बाद में उस राशि को रिफंड कर दिया जाएगा।


Google is primarily focused on ranking the websites that offer better user experience, irrespective of other major ranking signals. We all know how Google search engine is changing its core search algorithm every now & then. To Rank any my keyword #1 in Google or even to rank better position in Google, I must update my SEO strategies according to the changes that are in trends. Let’s discuss the top 5 SEO trends in 2018 to Rank First Position in Google.

“93% of online shopping experiences begin with Search Engine”

Without the proper understanding of the Search Engine Optimisation (SEO), it is very hard to achieve success in any online businesses. Almost 55% of Business to Business (B2B) website traffic is from search engines. It indicates that SEO generates more leads than any other paid or non-paid or social campaigns. It is clear that SEO is more important than any other online marketing initiative.

To my expertise, the following are the top 5 SEO trends in 2018 that are a must have things to rank #1 in Google.

Voice Search Queries:

Almost 20% of search queries in Google are already from voice search – 2016.
There is no doubt users are utilizing the power of voice search to their needs. According to the market predictions, the voice search might reach up to 50% by 2020.
Some of the top industries suggest the same.
September 2017, Apple switched to Google from Bing for their Personal Voice Assistant – Siri.
In the recently concluded Black Friday deal, “Echo Dot” Amazon’s Voice Search Assistant was the best-selling product of the year 2017.
Therefore, Voice Search isn’t just a part of SEO trends in 2018, perhaps it must be in the long-term challenge. Google Rankbrain features search results by measuring various complex parameters that users are undergoing through voice searches.
How to Use Voice Search in SEO to Improve Ranking in 2018?
Voice Search Queries in SEO 2018
Voice Search Queries in SEO 2018
Voice search is gaining its momentum among users, and Google has an eye over the same. Rankbrian tracks queries that are never used/submitted before in the search.
“Include in their title or subhead the verbally-expressed question that they want to answer, to increase the chances that Google will feature that answer.” – Dayne Richards, SEO Analyst Forbes.
The inclusion of Long-Tail Keywords and usage of the natural local language in the content had to your priority.
For example: If you have a page that answers the question “How to Rank My Website without SEO”, make sure you have the same in your page title.
Make a proper lengthy sentence and speak the natural language in the content.
Answer the Public and LSI Graph are some of the common tools to get ideas on how to find user voice search queries related to your business.
As a digital marketer, I use voice searches as much as possible. It helps me feel & create better content that satisfies the increased voice search queries that are in demand.

Importance of User Experience:

Google prefers better “user experience” in all the area of the website, from content to web designs, link structure, website speed, navigational optimization and more.
I personally tested this, most of the top-ranking websites offers smooth experience in both desktop & mobile.
Easy Navigation for Better User Experience in SEO 2018
Easy Navigation for Better User Experience in SEO 2018
Areas of Improvement in Terms of Better User Experience:
Need to move to highly reliable web hosting services.
5G Website speed is a must.
Responsive website design.
Accelerated Mobile Pages provides valuable boost in user experience.
Highly related “Anchor Text” in website navigation.
Nevertheless, Meaningful content
Go for structured data and featured snippets in every required area.
Page speed, of course, is a key SEO ranking factor.
One simple technique to speed up your website at no cost is, “Reduce your image size by up to 40-70%”.
Content: Quality Matters Most than any 300 Words!
Evergreen content. Fresh content. Reliable content, but no whatever content. The content is certainly top of all the ranking factors. Producing high-quality content will always be a trend.
“Create content that matters to users than a search engine.”
Though certain pages which are highly optimized for search engines rank better, they aren’t converting enough. Conversion happens only when I convince you (users). The user will be satisfied only when he/she find his/her need at its best.
The Internet has all piece of shit. None is interested in spending even a second on shit content. All they need is a valuable content and search engines look for the same.
Content: Quality Matters Most than any 300 Words
Content: Quality Matters Most than any 300 Words   Img Src: Monkey Coders
How to Write Better Content without Much Knowledge in it?
Basic knowledge in any of your interested content writing language.
Content writing is an art. Sometimes, it is just a skill. Anybody can start learning it and write it and earn from it. However, the understanding of language plays an important role. Proper language helps in making the engaging content and meaningful context.
Step 1: Keyword Research. Keyword plays important role in content making. I use Google Keyword Planner, before writing any piece of content.
Step 2: Analyze the trendy topics on the internet related to your keyword/business.
Step 3: Read the related articles on your topic.
Step 4: Don’t hesitate to follow your niche authors and get inspiration & updates from them.
Step 5: Have a rough draft of your interesting topic at least with a count of 300 words.
Step 6: Add a meaningful on-page weight to it like keyword oriented title & metadata and well optimized overall topic by having enough related or LSI keywords.
Step 7: Proofread it for spelling mistakes or context error from “top to bottom & vice versa”
Step 8: Use some of the grammar checkers like Grammarly & Ginger.
Step 9: Mention some of the top references where users might get more valuable information related to your topic (don’t be afraid linking others).
Step 10:  Publish them with good readability score along with the related images.
There are 100’s of the dedicated blog on the internet that offers “Content Writing Tips”. I mostly follow Neil Patel’s Content Writing Tips & Tricks and try to write better from the previous post.

Visual & Video Search in 2018:

Image and Video search plays important role in bringing traffic to any website. Using the right and creative image brings engagement to the content. At the same time, search engines index these unique images and brings traffics via google search queries.
If you aren’t good enough in creative images or don’t enough time to spend on creating unique images, there are few ways to get it for free.
I use some of the copyright free JPEG images from Unsplash & Pexels. You might also get highly creative and high-resolution images interestingly at a smaller size.
Sharing images on sites like Pinterest & Instagram can bring you new visits to your site.

Video Search in 2018:

When was the last time you made a video for your brand?
Still thinking to make a video for your business?
Don’t wait, please!
I have come across websites whose 60% of traffics are from YouTube, Vimeo, Dailymotion and other top video sites.
A good creative video can bring your lion’s share of traffic. How?
Yes, a single well scripted, uniquely made, content oriented and optimized video can go viral and bring the huge share of traffic to your site!!!
Video Submission Brings High Traffic to Your Site
Video Submission Brings High Traffic to Your Site
How to Make Simple Videos on YouTube & Vimeo?
If you aren’t that master in making a quality video, use some of the simple tricks to make videos for you.
Find some of the suitable images for your business or product or services.
Make a proper script or theme for your video.
Open Microsoft PowerPoint 2016 and make a quality presentation about your business.
Convert them to Video!
Note: You can also add copyrights & royalty free audio to your video to make it even more professional.
Yeah, your new business video for uploading in YouTube & Vimeo is ready.
Very simple, isn’t! certainly, something is better than nothing.

Video Uploading Checklist:

Though your video is ready, there is certain checklist you need to watch before hitting the publish button.
An effective SEO Title (better to have a voice search or long tail keyword)
Custom Thumbnails or better one from your video.
Meaningful descriptions to gain higher Click-Through Rates (CTR)
Reliable Transcripts (if necessary)
Don’t forget to add your links to the video either at the cards or end screen annotations.
Link Building isn’t Dead in 2018:
Link building is still a key ranking factor in SEO. Therefore, it is automatically get featured on our list of top 5 SEO trends in 2018 to rank #1 in Google.
Generating n number of links doesn’t matter, however, building links from the high authority sites matters most.
Link building builds authority. Try to get links from most of the relevant sites. Linking or gaining links from unnatural sites will invite Google Penalty.
Link Building Techniques in SEO 2018
Link Building Techniques in SEO 2018
Things to Consider on Link Building in 2018:
Understand Google’s quality criteria
No Low-quality guest posts
Don’t make links from doorway sites
Check site’s DA & PA before making links on them (I don’t build links anything lesser than 20 on both parameters)
Stop copying competitors link building strategy
Use natural “Anchor Text” in each of the links you build
Internal Links not only brings value to your content, offers a chance to receive more traffic to your previous post.
Some of the other common trends to expect in 2018 are as follows:
Google Local SEO
HTTPS (SSL Security)
Mobile First Index
Mobile Searches
Higher CTR & engagement
Social Signals
A full new year is ahead. A lot of new things are expected on SEO trends in 2018. Make the new changes in SEO as early as possible. There are certain trends we call it as complex or controversial that could be a big game changer in SEO 2018. If you think I missed any of the top changes expected in SEO 2018, use our comment section to bring it on.
Source : seoanalyst.me

How Advertising Platforms are Evolving Businesses in India

The roots of advertising run deep. The earliest known record of an advertising agency dates back to 1786. Back then, newspapers became the dominant platform of advertising and then the emergence of television in the 20th century brought new dimensions. Being subject to technological innovations, the evolution of the advertising sector remained perennial.

Social Media in the beginning

Today, two decades hence the advent of social media (considering Six Degrees, launched in 1997, as the first recognised social media platform), the dynamics of advertising have transformed substantially. Gone are the days when advertising used to cost more than the cost of production itself and yet the outreach remained abysmal. With the advancing technology and increased Internet penetration, advertising is now more effective than ever as its reach has gone global and its cost has turned pocket-friendly.


It is thus crucial for the businesses to evolve with ever-evolving ‘ad-world’ to ensure maximum impact. While the big firms were quick to match steps with the advertising trends, the MSMEs too followed the suit with cost-effective web advertising. Although it must be noted that only the knowledge of all available platforms don’t suffice. Leveraging advertising tools is the factor that brings in the major difference. For instance, it is a sine qua non for businesses to draw insights using data analytics before deciding on the advertising strategy and platform. Harnessing the business data helps a venture put the right amount of funds at the right platform of advertising. Thereby, reducing the input cost and multiplying the dividend. Another determinant of the effectiveness of the advertisement is ‘target audience segmentation’. The phenomenon, widely accepted as a fundamental strategy in communication campaigns, makes the advertisement drive better-yielding as messages are tailored for the distinct subgroups.

Business in India

However, as laid down in the business management principles, there are no set of rules on how many online advertising mediums one needs to successfully market one’s business simply because every proposition is unique. The secret lies in experimenting, tracking and tweaking to determine the perfect mix. Achieving this perfect mix often requires an increased marketing cost and a gestation period as well. It is here that the advertising firms comes into play.

Businesses in India, especially the MSMEs, often shy away from advertising firms thinking the proposition to be a costly affair and thereby, ending up with marginal or low revenue figures. It is thus crucial to understand that the returns of an effective marketing strategy not only covers the cost of advertising but also makes room for the expansion of the brand.

Digital marketing

Diving into details, digital marketing in today’s times gives a larger playground to the businesses as the new media has now engulfed more than 3,133 cities that fall under the tier II and tier III category in India. Taking into consideration that smartphone platform outperform computers in the metros as well as the smaller cities, every digital asset needs to have a great experience on mobile. So, the ads designed for new media must be in a format (and size) that is easily accessible on every platform. In this regard, vernacular ads gives an edge to the businesses. Search engine optimisation is yet another factor to be taken care of with the businesses utilising Google Adwords as a platform. This requires an understanding of proper keywords that enhances the web visibility.

In view of the above, businesses today are fast switching to advertising firms to market their product. These firms help businesses with their financial allocation for advertising, with the decision on the extent of coverage required depending on the nature of competition, and with the creative campaign for the marketing of the product.

Advertising laws teach a businessman to give equal (if not greater) attention to the marketing and production of the product. Therefore, in order to stay ahead of the game, ensure brand footing, and brand loyalty, it becomes integral to evolve the business model and marketing techniques with the evolving advertising world to remain relevant to the market.

Source: entrepreneur.com

दोस्तों आप लोग marketing का नाम तो सुना ही होगा और इसके बारे में जानते भी होंगे लेकिन क्या आप सब Digital aur Online Internet Marketing क्या होता हैं जानते है .

यदि जानते है तो ठीक है, यदि नहीं जानते है तो आज हम आपको इसी के बारे में बताने वाले है. एक तरह से आप इसे digital marketing और Online Internet marketing का complete tutorial कह सकते है.

Digital marketing क्या होता हैं ?

अपने product  को online internet  के माध्यम से global market में लोगो तक पहुंचना का ही एक तरीका है जिसमे आप mobile  और computer जैसे digital equipment के द्वारा अपने product या brand  को globally promote कर सकते है. इसी को हम digital marketing या online internet marketing के नाम से जानते है.

जिस प्रकार से हम यदि offline advertising को leaflet, paplets,Poster, banner के द्वारा promote करते है, ठीक उसी प्रकार से online internet marketing या digital marketing भी किया जाता है. दोनों का मुख्य उद्देश्य अधिक से अधिक लोगो तक पहुंचना होता है. लेकिन digital marketing के द्वारा आप कम लागत में global market तक पहुंच सकते है.

Digital या online marketing कैसे करते हैं?

आजकल तो बड़े बड़े राजनीतिक पार्टियाँ भी अपने पार्टी की प्रचार के लिए digital aur online internet marketing का सहारा ले रही है, और सफल भी हो रही है. तो आइये जानते है की इस digital aur online internet marketing के द्वारा किस-किस प्रकार से advertising कर सकते है.

1- Display Advertising

इस प्रकार के advertise में हम अपने प्रोडक्ट को 10-20 सेकंड की video या gif image या banner ads बना कर उसमे अपने प्रोडक्ट को highlight करके advertising करते है.

2- Blogging Ads

जब प्रोडक्ट का विज्ञापन किसी blog पर आता है. जो उस ब्लॉग पोस्ट के keyword से related होता है, या उस user के द्वारा देखी जाने वाली वेबसाइट से यूजर के इंटरेस्ट का पता उसके browser के cache से कर लिया जाता है, और यूजर को विज्ञापन दिखाया जाता है तो ब्लॉग्गिंग विज्ञापन कहलाता है.

आप blog के माध्यम से अपने प्रोडक्ट या सर्विस को प्रमोट भी कर सकते है. यह फ्री blog भी हो सकता है या paid blog भी हो सकता है. इससे कोई फर्क नहीं पड़ता है, बस जरुरत है इसे updated रखने की.

3- Text Ads

जब किसी blog या वेबसाइट पर image या video की जगह केवल text display कराया जाता है तो इसे text ads कहा जाता है.

4- SEO or Search Engine Optimization

Search engine optimization को ही शोर्ट में SEO कहते है. यदि आपका कोई blog या वेबसाइट है या कोई ecommerce website है तो आप उसे serp (search engine result page) के first  पेज पर लाने के लिएजो method use करते है उसे ही SEO कहा जाता है. blog या ecommerce website के लिए traffic का एक बड़ा जरिया search engine ही होता है. यह फिलहाल दो प्रकार के होते है. on page seo और दूसरा off page seo होता है.

5- Sponsored Search

आप लोग किसी वेबसाइट को search engine में search करते है तो उस वेबसाइट से सम्बंदित अन्य वेबसाइट serp के first result के ऊपर दिखता है, जिसके एक कोने में ad लिखा रहता है. वह ad लिखा हुआ रिजल्ट sponsored serach प्रोडक्ट होता है.

6- Social media marketing

जब आप किसी social media जैसे Facebook, twitter linkedIn, Instagram, का यूज़ करते है तो आप देखते होंगे की timeline पर कुछ user friendly विज्ञापन दिखाता है. जो यूजर के browsing cache  और search history के आधार पर display करता है. यदि आप social media के द्वारा विज्ञापन करते है तो इसे आप फिल्तर  की मदद से आप gender और age  को सेट कर सकते है. यह advertising  सबसे सस्ता और effective होता है.

Facebook एक बहुत ही बढ़िया marketing प्लेटफॉर्म है. जिसके द्वारा आप अपने target audience तक बहुत ही सस्ते और effective  तरीके से पहुंच सकते है.

Digital marketing की दुनिया में यदि आप ने twitter को अनदेखा कर दिया तो आप बहुत बड़ी गलती कर गए. इस समय twitter पर 300 million से भी ज्यादा यूजर है. और प्रतिदिन बहुत से यूजर इस पर जुड़ रहे है. तो यह digital marketing के लिए facebook की तरह ही बेहतर प्लेटफॉर्म है.

7- Mobile Ads

मोबाइल ads में आप यूजर के मोबाइल पर सीधे smsभेजवा सकते है. या यूजर यदि smartphone यूज़ करता है तो उसके mobile screen  पर सीधे ही ads display करा सकते है.

8- Email marketing or Email ads

इसके द्वारा आप अपनी product की जानकारी image, video या gif में या html में सीधे customer के पास उसके email के inbox में भेज देते है. जिससे sell और ट्रैफिक बढ़ जाती है.

  • Email marketing क्या है और कैसे काम करती है?

9- Chat ads

जब किसी social media  के chat का यूज़ करके आप अपने product  की जानकारी customer तक पहुंचाते है तो इसे chat ads कहा जाता है.

Internet marketing के और भी बहुत से तरीके है. मार्किट में बहुत से ऐसे tool मिल जायेंगे जिसके द्वारा आप अपने customer को target  कर सकते है. कुछ ओर तरीके

Floating Ads
Web banner Ads
Frame Ads
Pop-Up/ Pop under Ads
Expanding Advertising
Trick banner
Interstitial Ads
Online Classified Ads
Supplemental marketing


अब आप समझ गए होंगे की digital aur internet marketing क्या होता हैं और इसे कैसे किया जाता है. और क्यों सभी national  और multi national कंपनी इसे इस्तेमाल कर रहे है. यदि यह post आप लोगो को पसंद आया तो इसे Facebook, Google+, Twitter पर जरुर शेयर करे.

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