Tag Archive : Digital marketing

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Content is King: How Effective Content Creation Drives Engagement and Builds Trust

In the ever-evolving digital world, content creation has become the cornerstone of successful marketing strategies. Whether it’s through blog posts, videos, infographics, or social media updates, content is what connects businesses to their audience. At Web Biz Solutions, we understand that creating valuable, engaging, and informative content isn’t just about filling up a webpage—it’s about establishing your brand’s authority, building trust, and fostering long-term relationships with your customers.

1. Why Content is the Heart of Digital Marketing

In the digital age, content is the foundation upon which all successful marketing strategies are built. It’s how you communicate with your audience, educate them, and guide them through their decision-making journey. Without compelling content, businesses struggle to engage their audience or create meaningful connections. Effective content creation allows you to showcase your expertise, share your story, and ultimately, earn your audience’s trust.

2. The Role of Content in Building Trust

Trust is essential for any relationship, including the one between businesses and their customers. Through consistent, valuable content, you can position your brand as a credible source of information. Whether it’s through a well-crafted blog post, an insightful video, or an informative infographic, content provides the means to educate, inform, and establish your brand’s credibility. Over time, this trust translates into customer loyalty and increased brand affinity.

3. Engaging Content: Capturing Your Audience’s Attention

With countless businesses vying for attention online, creating engaging content is more important than ever. It’s not enough to just write a post or create a video—you need to captivate your audience. Engaging content speaks directly to the needs, interests, and pain points of your target audience. By using storytelling, providing solutions to problems, and offering value, your content can stand out from the noise and keep your audience coming back for more.

4. Types of Content That Build Engagement

Content comes in many forms, and each type plays a unique role in driving engagement. Blog posts are great for providing detailed information and improving SEO, while videos allow you to connect with your audience on a more personal level. Infographics can simplify complex data and make it shareable, while podcasts offer a more intimate form of communication. Each format has its place in a comprehensive content strategy, and when used effectively, they can engage your audience and encourage action.

5. Consistency and Quality: The Key to Building Trust

Consistency and quality are two of the most important factors when it comes to content creation. By regularly producing high-quality content, you demonstrate reliability to your audience. When customers know they can rely on your brand for valuable and relevant content, they are more likely to trust you and engage with your business. A consistent content strategy helps you stay top-of-mind and ensures that your brand remains relevant in the ever-changing digital landscape.

6. Aligning Content with Your Brand Voice

Your content should reflect your brand’s personality and values. Whether your brand is professional, fun, quirky, or authoritative, it’s essential that your content aligns with the tone and voice that resonates with your audience. This consistency in tone helps to create a more authentic connection with your readers and reinforces your brand’s identity. At Web Biz Solutions, we help you develop content that reflects your unique brand voice, ensuring your message is heard loud and clear.

7. SEO and Content Creation: Boosting Visibility

Content creation and search engine optimization (SEO) go hand in hand. High-quality content is only effective if people can find it. SEO ensures that your content ranks well in search engine results, driving more traffic to your site. By incorporating targeted keywords, optimizing for user experience, and providing relevant, informative content, you can improve your website’s visibility and increase organic traffic, leading to higher engagement and conversions.

8. Content Personalization: Making an Emotional Connection

Personalized content is more effective than generic content. By understanding your audience’s needs, preferences, and behaviors, you can create content that speaks directly to them. Whether it’s personalized emails, tailored blog posts, or customized landing pages, personalized content fosters a deeper emotional connection, making your audience feel understood and valued. This connection is crucial for driving long-term engagement and building trust with your audience.

9. The Power of Visual Content

Humans are visual creatures, and we process visuals faster than text. Incorporating visual content, such as images, videos, infographics, and GIFs, can significantly increase engagement. Visual content is more likely to be shared on social media, which helps expand your reach. By combining high-quality visuals with informative text, you create a content experience that is both engaging and memorable for your audience.

10. Measuring Success: Tracking Content Performance

Creating great content is just the first step; measuring its success is equally important. By tracking key performance indicators (KPIs) such as website traffic, time on page, social shares, and conversion rates, you can understand what’s working and what’s not. This data allows you to refine your content strategy, ensuring that you continually provide valuable content that resonates with your audience and drives engagement.

11. Conclusion: Creating Content that Builds Trust and Lasts

Effective content creation is about more than just producing blog posts or videos. It’s about building trust, fostering engagement, and establishing a long-lasting relationship with your audience. By consistently delivering high-quality, relevant content that resonates with your target audience, you create a foundation for success that can drive your business forward. At Web Biz Solutions, we help businesses craft compelling content that not only engages but also builds a solid foundation of trust with their audience.

The Role of Web Design in Shaping Your Brand Identity: More Than Just a Pretty Website

In the digital age, your website is often the first point of contact between your business and potential customers. A website isn’t just a collection of pages—it’s a direct reflection of your brand’s identity. When done right, web design is a powerful tool for shaping how people perceive your business. At Web Biz Solutions, we believe that a website should not only be visually appealing but also function as an extension of your brand’s core values and personality.

1. Why Web Design Matters for Brand Identity

Your website speaks volumes about who you are as a business. It’s not just a space to display products and services; it’s where your brand’s voice, values, and culture come to life. Effective web design communicates your brand’s identity through every visual element, creating a cohesive and memorable experience for visitors. A thoughtful design establishes trust, showcases professionalism, and makes visitors feel connected to your business.

2. The Visual Impact: Colors, Fonts, and Imagery

Color schemes, typography, and imagery are some of the most powerful tools in web design. These elements set the tone for your brand and trigger specific emotions in visitors. For example, bold colors can evoke excitement and energy, while softer tones create a sense of calm and trust. The right fonts can convey a sense of professionalism or creativity, and images help tell your brand’s story. At Web Biz Solutions, we carefully curate these elements to ensure they align with your brand’s core values and resonate with your target audience.

3. User Experience (UX): Creating a Seamless Brand Journey

Web design is not just about aesthetics—it’s about functionality. A well-designed website provides a seamless and intuitive experience for visitors, guiding them through the journey from curiosity to conversion. The layout, navigation, and overall user experience (UX) are essential for creating a positive interaction with your brand. A site that’s easy to navigate and provides relevant information quickly not only enhances user satisfaction but also builds brand loyalty.

4. Consistency Across All Touchpoints

Your website should reflect the same brand identity across all customer touchpoints, whether that’s social media, email marketing, or in-store experiences. Consistent branding helps reinforce your message and fosters recognition. When visitors experience your brand on multiple platforms and see the same design language—colors, logos, fonts, tone—they are more likely to remember and trust your business.

5. Telling Your Brand Story Through Design

Your website is a canvas where you can showcase your brand’s story. Through design elements like images, videos, and animations, you can communicate your history, values, and mission. For instance, a carefully placed “About Us” section, with personal imagery or storytelling elements, allows visitors to connect on an emotional level. At Web Biz Solutions, we help you tell your unique story in a way that resonates with your audience and strengthens your brand identity.

6. The Role of Responsive Design

In an increasingly mobile-first world, responsive design is critical. A responsive website adapts to various screen sizes and devices, ensuring that your brand identity remains strong across smartphones, tablets, and desktops. Visitors should have the same positive experience, no matter how they access your website. At Web Biz Solutions, we prioritize creating responsive websites that deliver a seamless experience across all devices, ensuring that your brand remains consistent and accessible.

7. How Web Design Builds Trust and Credibility

A professional and polished website design enhances your brand’s credibility. When users encounter a visually appealing, well-structured, and easy-to-navigate website, they are more likely to perceive your business as trustworthy and credible. Elements like clear contact information, user-friendly navigation, and attention to detail all play a role in making a strong first impression.

8. The Psychological Influence of Web Design on Consumer Behavior

Web design doesn’t just appeal to the eye—it influences how users feel and behave. From the layout of your homepage to the colors of your call-to-action buttons, design elements can guide a user’s decisions. Thoughtful web design encourages visitors to engage, explore, and convert. Whether you want to encourage sign-ups, purchases, or inquiries, the design should make these actions feel natural and intuitive.

9. Why First Impressions Matter

You only have a few seconds to make a great first impression. Research shows that users form an opinion about your website within 50 milliseconds of landing on it. A well-designed website helps ensure that the first impression is positive, building immediate trust and confidence in your brand.

10. Conclusion: More Than Just a Pretty Website

At Web Biz Solutions, we believe that web design is much more than just an aesthetic tool. It’s a fundamental part of your brand’s identity and plays a vital role in shaping how customers perceive and engage with your business. By creating a website that is visually compelling, user-friendly, and consistent with your brand’s values, you can build trust, increase engagement, and ultimately drive business growth.

Unlocking Your Business Potential: How Custom Web Solutions Can Drive Growth and Innovation

In today’s ever-evolving digital landscape, businesses are increasingly turning to custom web solutions to differentiate themselves, foster innovation, and fuel growth. At Web Biz Solutions, we understand that every business is unique, and therefore, it requires web solutions tailored to its specific needs. But how exactly can custom web solutions help unlock your business potential?

1. The Power of Customization in Web Solutions

Every business faces different challenges and opportunities. A one-size-fits-all approach often doesn’t work when it comes to building an effective online presence. Custom web solutions allow you to create a platform that aligns with your brand, values, and business goals. Whether it’s a highly functional e-commerce site or an interactive corporate website, customization enables you to provide an experience that resonates with your audience and addresses their specific needs.

2. Streamlining Operations with Tailored Web Development

Custom web solutions do more than just look great—they can optimize your business processes. From inventory management systems to customer relationship management (CRM) software, custom development can automate and streamline key operations. This efficiency boosts productivity, reduces errors, and allows your team to focus on what matters most—growing your business.

3. Enhancing User Experience and Engagement

A major benefit of custom websites is the ability to focus on user experience (UX). When your website is designed specifically with your customers in mind, it makes navigating your products or services seamless and enjoyable. Intuitive navigation, responsive design, and personalized content all contribute to higher engagement and customer retention. With our custom web solutions, we ensure that your website isn’t just a place for transactions; it’s a space where your customers feel valued.

4. Supporting Scalability for Long-Term Growth

As your business grows, your website should grow with it. Custom web solutions offer the scalability needed to accommodate increased traffic, new features, and expanded services. Whether you’re planning to add new products, open new locations, or offer new services, your website will be able to evolve along with your business.

5. SEO & Digital Marketing: Tailored Strategies for Greater Reach

No matter how amazing your website is, if people can’t find it, it won’t reach its full potential. Custom SEO strategies, designed specifically for your business, can help increase visibility on search engines like Google. A targeted approach to SEO, combined with custom digital marketing tactics, ensures that you are reaching the right audience, at the right time, with the right message.

6. Building Innovation through Web Solutions

In a competitive market, businesses need to constantly innovate to stay ahead. Custom web solutions open the door for innovative features and integrations that set you apart from competitors. Whether it’s integrating AI tools, creating unique customer portals, or adding interactive elements, your website can become a hub for innovation that continuously evolves to meet customer expectations.

7. Securing Your Business with Tailored Solutions

Security is a top priority for any online business. With custom web solutions, you can implement specific security features that cater to your business’s unique needs. Whether it’s secure payment gateways, data protection measures, or secure login systems, we ensure that your website is safe for both you and your customers.

8. Case Studies: Real Businesses, Real Growth

Our work with clients across various industries proves how effective custom web solutions can be. From small startups to large enterprises, we’ve helped businesses of all sizes unlock their potential by tailoring their web strategies. These case studies demonstrate that custom web solutions aren’t just a trend—they’re a powerful tool for driving real results.

Conclusion: Custom Web Solutions Are the Key to Unlocking Growth and Innovation

Every business has its own vision, and your web presence should reflect that. Custom web solutions offer the flexibility, scalability, and innovation that can help you drive growth, enhance customer engagement, and ultimately succeed in a competitive marketplace. At Web Biz Solutions, we’re committed to unlocking your business potential by delivering tailored web solutions that meet your unique needs.

How Web Solutions Can Bring Your Business Dreams to Life: The Power of Technology in Connecting People

In today’s fast-paced world, technology is not just a tool; it’s a bridge that connects us to our dreams. For businesses, it can transform abstract ideas into tangible successes. At Web Biz Solutions, we believe that your vision deserves to be realized in the digital world, where possibilities are endless, and the journey is as exciting as the destination.

1. The Emotional Impact of Technology on Business

Technology is often seen as an impersonal and cold mechanism for business operations. However, the emotional connection we share with our businesses is what drives us to innovate, create, and connect. Every business starts with a dream—a dream that’s nurtured by the right tools, strategies, and technologies. Web solutions provide the scaffolding that allows dreams to stand tall.

2. Bringing People Together through Seamless Web Development

A beautifully designed website isn’t just a visual masterpiece; it’s a reflection of your business’s core values and the relationships you wish to cultivate with your customers. Web Biz Solutions excels in turning your ideas into functional, user-friendly websites that connect people with your products, services, and brand story. When customers land on your site, they are not just looking for information—they’re looking for an experience, and we make sure they find it.

3. The Power of Digital Marketing: More Than Just Sales

Digital marketing is about more than just getting your name out there. It’s about telling a story—your story. Through SEO, social media marketing, and personalized campaigns, we help your business build meaningful relationships with customers. This emotional connection is key to nurturing loyalty, encouraging engagement, and creating a lasting impact on your audience.

4. Why Your Business Deserves the Right Technology

As a business owner, you put your heart and soul into your brand. The right technology, including secure web hosting and cloud services, gives you the peace of mind to focus on what you love—your business. We offer comprehensive solutions that ensure your website is secure, fast, and ready to handle whatever challenges come your way.

5. Real Stories of Dream Fulfillment

Countless businesses have turned their dreams into reality with the help of Web Biz Solutions. From the launch of a new e-commerce store to the development of an engaging corporate website, we’ve been there every step of the way. Our work has not only empowered businesses but also connected them with people who believe in their mission.

6. Your Dream, Our Mission

At Web Biz Solutions, we view every project as a partnership. Your dreams fuel our passion, and together, we create something that will resonate with your audience for years to come. Whether it’s a small startup or a large corporation, we are dedicated to bringing your unique vision to life.

Conclusion: Connecting Through Technology

Technology is the link between dreams and success. At Web Biz Solutions, we provide more than just web development; we provide a pathway to building lasting connections. By focusing on your business’s emotional core and empowering it with the right tools, we help you turn your aspirations into reality, one click at a time.

Top 7 ways to Increase Sales & Customer Base with digital Marketing

Boosting sales and expanding your customer base through digital marketing for blog content involves a combination of strategies to attract, engage, and convert your audience. Here are seven effective ways to achieve this:

1 Content Optimization and SEO:

Conduct keyword research to understand what your target audience is searching for.

Optimize your blog content for search engines by incorporating relevant keywords naturally.

Create high-quality, valuable content that addresses your audience’s needs and problems.

Social Media Marketing:

Share your blog content on various social media platforms where your audience is active.

Utilize visually appealing images and compelling captions to increase engagement.

Interact with your audience, respond to comments, and encourage social sharing.

Email Marketing:

Build and maintain an email list of your blog subscribers.

Send regular newsletters with valuable content, promotions, and updates.

Use personalized and targeted email campaigns to nurture leads and drive sales.

Influencer Marketing:

Collaborate with influencers in your niche to reach a broader audience.

Leverage influencers to create content or promote your blog on their platforms.

Ensure that influencers align with your brand and have an authentic connection with their followers.

Paid Advertising:

Invest in paid advertising channels such as Google Ads, Facebook Ads, or other relevant platforms.

Target specific demographics and interests to reach your ideal audience.

Track and analyze the performance of your ads to optimize for better results.

User-Friendly Website and Landing Pages:

Ensure your website is mobile-friendly and has a clear, intuitive navigation structure.

Optimize landing pages for conversions, making it easy for visitors to take the desired action.

Improve website speed to enhance user experience and reduce bounce rates.

Analytics and Data-driven Insights:

Use analytics tools to track the performance of your blog content and marketing efforts.

Analyze user behavior, identify high-performing content, and refine your strategy accordingly.

Utilize A/B testing to optimize email campaigns, website design, and advertising copy.

Remember to consistently monitor and adapt your digital marketing strategies based on performance metrics and evolving market trends. Building a strong online presence and engaging with your audience through various channels can significantly contribute to increased sales and a growing customer base.

नई दिल्ली (टेक डेस्क)। रिलायंस जियो गीगाफाइबर हाई-स्पीड ब्रॉडबैंड सेवाएं लेकर आने वाला है। मुकेश अम्बानी की कंपनी ने सेवा के लॉन्च को तो कन्फर्म कर दिया है। लेकिन अब तक इसके तहत आने वाले प्लान की डिटेल्स की घोषणा नहीं की गई है। गीगा फाइबर की लॉन्चिंग के समय कंपनी ने बताया था की यह सेवा यूजर्स की रूचि के आधार पर कार्य करेगी। कंपनी ने अगस्त महीने में इस सेवा को लॉन्च किया है। इससे अंदाजा लगाया जा सकता है की अगस्त में यूजर्स द्वारा कराए जाने वाले रजिस्ट्रेशन/रिस्पांस के आधार पर कंपनी अगले महीने यानि सितम्बर में इसके प्लान्स की घोषणा और यह सेवा किस प्रदेश से शुरू की जाएगी इसकी घोषणा कर सकती है।

प्रिव्यू ऑफर से हो सकती है गीगा फाइबर की शुरुआत: जियो टेलिकॉम सेवा की शुरुआत के समय कंपनी ने यूजर्स को 3 महीने का फ्री प्रिव्यू ऑफर दिया था। इसके तहत यूजर्स को जियो की सेवाएं 3 महीने तक मुफ्त में मिली थी। यूजर्स के रिस्पांस के आधार पर ऐसा अंदाजा लगाया जा रहा है की कंपनी ब्रॉडबैंड प्लान्स के मामले में भी ऐसा कर सकती है। कंपनी JioGigaFiber Preview Offer लेकर आ सकती है जिसके तहत यूजर्स को 3 महीने तक इसके फ्री सेवाएं दी जाएंगी। हालांकि, ये सेवाएं मुफ्त न होकर इफेक्टिव प्राइज पर आधारित भी हो सकती हैं। जैसे की- शुरुआत में यूजर्स को कुछ राशि देनी होगी और बाद में उस राशि को रिफंड कर दिया जाएगा।

source:www.jagran.com

Google is primarily focused on ranking the websites that offer better user experience, irrespective of other major ranking signals. We all know how Google search engine is changing its core search algorithm every now & then. To Rank any my keyword #1 in Google or even to rank better position in Google, I must update my SEO strategies according to the changes that are in trends. Let’s discuss the top 5 SEO trends in 2018 to Rank First Position in Google.

“93% of online shopping experiences begin with Search Engine”

Without the proper understanding of the Search Engine Optimisation (SEO), it is very hard to achieve success in any online businesses. Almost 55% of Business to Business (B2B) website traffic is from search engines. It indicates that SEO generates more leads than any other paid or non-paid or social campaigns. It is clear that SEO is more important than any other online marketing initiative.

To my expertise, the following are the top 5 SEO trends in 2018 that are a must have things to rank #1 in Google.

Voice Search Queries:

Almost 20% of search queries in Google are already from voice search – 2016.
There is no doubt users are utilizing the power of voice search to their needs. According to the market predictions, the voice search might reach up to 50% by 2020.
Some of the top industries suggest the same.
September 2017, Apple switched to Google from Bing for their Personal Voice Assistant – Siri.
In the recently concluded Black Friday deal, “Echo Dot” Amazon’s Voice Search Assistant was the best-selling product of the year 2017.
Therefore, Voice Search isn’t just a part of SEO trends in 2018, perhaps it must be in the long-term challenge. Google Rankbrain features search results by measuring various complex parameters that users are undergoing through voice searches.
How to Use Voice Search in SEO to Improve Ranking in 2018?
Voice Search Queries in SEO 2018
Voice Search Queries in SEO 2018
Voice search is gaining its momentum among users, and Google has an eye over the same. Rankbrian tracks queries that are never used/submitted before in the search.
“Include in their title or subhead the verbally-expressed question that they want to answer, to increase the chances that Google will feature that answer.” – Dayne Richards, SEO Analyst Forbes.
The inclusion of Long-Tail Keywords and usage of the natural local language in the content had to your priority.
For example: If you have a page that answers the question “How to Rank My Website without SEO”, make sure you have the same in your page title.
Make a proper lengthy sentence and speak the natural language in the content.
Answer the Public and LSI Graph are some of the common tools to get ideas on how to find user voice search queries related to your business.
As a digital marketer, I use voice searches as much as possible. It helps me feel & create better content that satisfies the increased voice search queries that are in demand.

Importance of User Experience:

Google prefers better “user experience” in all the area of the website, from content to web designs, link structure, website speed, navigational optimization and more.
I personally tested this, most of the top-ranking websites offers smooth experience in both desktop & mobile.
Easy Navigation for Better User Experience in SEO 2018
Easy Navigation for Better User Experience in SEO 2018
Areas of Improvement in Terms of Better User Experience:
Need to move to highly reliable web hosting services.
5G Website speed is a must.
Responsive website design.
Accelerated Mobile Pages provides valuable boost in user experience.
Highly related “Anchor Text” in website navigation.
Nevertheless, Meaningful content
Go for structured data and featured snippets in every required area.
Page speed, of course, is a key SEO ranking factor.
One simple technique to speed up your website at no cost is, “Reduce your image size by up to 40-70%”.
Content: Quality Matters Most than any 300 Words!
Evergreen content. Fresh content. Reliable content, but no whatever content. The content is certainly top of all the ranking factors. Producing high-quality content will always be a trend.
“Create content that matters to users than a search engine.”
Though certain pages which are highly optimized for search engines rank better, they aren’t converting enough. Conversion happens only when I convince you (users). The user will be satisfied only when he/she find his/her need at its best.
The Internet has all piece of shit. None is interested in spending even a second on shit content. All they need is a valuable content and search engines look for the same.
Content: Quality Matters Most than any 300 Words
Content: Quality Matters Most than any 300 Words   Img Src: Monkey Coders
How to Write Better Content without Much Knowledge in it?
Prerequisite:
Basic knowledge in any of your interested content writing language.
Content writing is an art. Sometimes, it is just a skill. Anybody can start learning it and write it and earn from it. However, the understanding of language plays an important role. Proper language helps in making the engaging content and meaningful context.
Step 1: Keyword Research. Keyword plays important role in content making. I use Google Keyword Planner, before writing any piece of content.
Step 2: Analyze the trendy topics on the internet related to your keyword/business.
Step 3: Read the related articles on your topic.
Step 4: Don’t hesitate to follow your niche authors and get inspiration & updates from them.
Step 5: Have a rough draft of your interesting topic at least with a count of 300 words.
Step 6: Add a meaningful on-page weight to it like keyword oriented title & metadata and well optimized overall topic by having enough related or LSI keywords.
Step 7: Proofread it for spelling mistakes or context error from “top to bottom & vice versa”
Step 8: Use some of the grammar checkers like Grammarly & Ginger.
Step 9: Mention some of the top references where users might get more valuable information related to your topic (don’t be afraid linking others).
Step 10:  Publish them with good readability score along with the related images.
There are 100’s of the dedicated blog on the internet that offers “Content Writing Tips”. I mostly follow Neil Patel’s Content Writing Tips & Tricks and try to write better from the previous post.

Visual & Video Search in 2018:

Image and Video search plays important role in bringing traffic to any website. Using the right and creative image brings engagement to the content. At the same time, search engines index these unique images and brings traffics via google search queries.
If you aren’t good enough in creative images or don’t enough time to spend on creating unique images, there are few ways to get it for free.
I use some of the copyright free JPEG images from Unsplash & Pexels. You might also get highly creative and high-resolution images interestingly at a smaller size.
Sharing images on sites like Pinterest & Instagram can bring you new visits to your site.

Video Search in 2018:

When was the last time you made a video for your brand?
Still thinking to make a video for your business?
Don’t wait, please!
I have come across websites whose 60% of traffics are from YouTube, Vimeo, Dailymotion and other top video sites.
A good creative video can bring your lion’s share of traffic. How?
Yes, a single well scripted, uniquely made, content oriented and optimized video can go viral and bring the huge share of traffic to your site!!!
Video Submission Brings High Traffic to Your Site
Video Submission Brings High Traffic to Your Site
How to Make Simple Videos on YouTube & Vimeo?
If you aren’t that master in making a quality video, use some of the simple tricks to make videos for you.
Find some of the suitable images for your business or product or services.
Make a proper script or theme for your video.
Open Microsoft PowerPoint 2016 and make a quality presentation about your business.
Convert them to Video!
Note: You can also add copyrights & royalty free audio to your video to make it even more professional.
Yeah, your new business video for uploading in YouTube & Vimeo is ready.
Very simple, isn’t! certainly, something is better than nothing.

Video Uploading Checklist:

Though your video is ready, there is certain checklist you need to watch before hitting the publish button.
An effective SEO Title (better to have a voice search or long tail keyword)
Custom Thumbnails or better one from your video.
Meaningful descriptions to gain higher Click-Through Rates (CTR)
Reliable Transcripts (if necessary)
Don’t forget to add your links to the video either at the cards or end screen annotations.
Link Building isn’t Dead in 2018:
Link building is still a key ranking factor in SEO. Therefore, it is automatically get featured on our list of top 5 SEO trends in 2018 to rank #1 in Google.
Generating n number of links doesn’t matter, however, building links from the high authority sites matters most.
Link building builds authority. Try to get links from most of the relevant sites. Linking or gaining links from unnatural sites will invite Google Penalty.
Link Building Techniques in SEO 2018
Link Building Techniques in SEO 2018
Things to Consider on Link Building in 2018:
Understand Google’s quality criteria
No Low-quality guest posts
Don’t make links from doorway sites
Check site’s DA & PA before making links on them (I don’t build links anything lesser than 20 on both parameters)
Stop copying competitors link building strategy
Use natural “Anchor Text” in each of the links you build
Internal Links not only brings value to your content, offers a chance to receive more traffic to your previous post.
Some of the other common trends to expect in 2018 are as follows:
Google Local SEO
HTTPS (SSL Security)
Mobile First Index
Mobile Searches
Higher CTR & engagement
Social Signals
Conclusion:
A full new year is ahead. A lot of new things are expected on SEO trends in 2018. Make the new changes in SEO as early as possible. There are certain trends we call it as complex or controversial that could be a big game changer in SEO 2018. If you think I missed any of the top changes expected in SEO 2018, use our comment section to bring it on.
Source : seoanalyst.me