Month: July 2018

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 Video Marketing

Video Marketing has already proved to be the best marketing method for 2018 and it has been expected that by 2020, videos will grab 80% of the total internet traffic.

Most of the marketing people are crushing on video marketing and getting outstanding results. But it is not only video marketing alone that is responsible for the upshot but the creative mind and ideas along with video marketing are the main cause.

To explore the minds behind successful video marketing campaigns, Entrepreneur Media interviewed three Digital Marketing Professionals for the best industry-related tips.

The first person we spoke to was Rahul Singh, the founder and CEO and founder of The Publicity Dude, a leading Media and PR company that helps entrepreneurs and startups to get more media exposure.

Singh believes that today’s market is filled with people who are hungry for everything new and rich and so videos as a promotional strategy can turn out to be a superlative tool. “If you are still running in the race with posters and twitter updates, you are not really feeding your audience,” he said.

Bonding should be the Priority

When you create something that people could relate themselves to, they start to develop an emotional bond with you. This bond doesn’t only allow them to trust you but also helps in increasing likes, shares and hence sales. “Make something that strikes the audience right on their chords. Relatable Content wins the race,” he said.

First Impression Still Works

People still wish to watch what creates a sense of curiosity. Your titles and descriptions are the first impressions that someone would ever notice. You need to be specific about what idea are you inserting in your viewer’s mind through your titles and description. “Descriptions and titles are something that sticks. Your viewer would always be interested in knowing what they are going to invest their time on, ” he said.

The second professional that Entrepreneur India consulted was Narendra Singh Rathore, the founder of Digitalize Smartly and Content & Editing Solution Pvt. Ltd.

According to Rathore, just creating and uploading great videos won’t work unless you take care of the technical aspects also for ranking higher on search engines.

Deciding the Objective First

Your objective can be anything like getting more people to your landing page or boosting your personal brand or increasing your sales, whatever it is you need to be specific about the Call to Action. “You need to add the call to action in the first 20 seconds of your video and in the last 20 seconds of your video to double your click-through-rate,” he said.

Attaching Video Marketing with Content Marketing

Now that Video Marketing is already it’s peak, more and more people are indulging themselves in the industry and so the competition is increasing like never before. To participate and win the race, you need to be more creative than the people around you. “Write mini-blog posts for your videos, these kinds of descriptions will help your audience understand better about your video,” he says.

he third and the last expert that we talked to was Jagrit Gupta, Gupta is a serial entrepreneur and has co-founded several startups like Eyebridge Soft Solutions, 78mm Adventures and Subha e-Learning Inc.

According to Gupta, videos have always been a very popular medium. From traditional TV ads of 90’s to today’s YouTube, Facebook, Snapchat and Vimeo, the video has become a staple of everyday lives. “Even one successful viral video can give your startup a big boost,” says Gupta.

Make your Video Mobile Optimized

After the Jio revolution, India has already become the second highest consumer of the Internet today and so people have turned their faces towards videos more than simple text-based information. “You must know that about 75%  of videos in India are watched on mobile devices. Also, 85% videos are watched without sound on Facebook. So, make impactful videos with cations,” he said.

Keep your Videos Short and Simple

Short videos work the best for social media. People are more likely to watch videos within 2 minutes while surfing on their social media feeds. “Keep your videos under 2 minutes and share them in all formats, YouTube, Facebook, Vimeo, Instagram, etc,” he said.

With 217 million Indian users, Facebook to help businesses drive growth

Addressing the needs of marketers in the digital age, Facebook hosted “Discover Growth” in Mumbai on Wednesday.

The event brought together marketers and advertisers to discuss key strategies focused on growth marketing and how Facebook solutions can help businesses drive growth.

Today’s marketers are working in a complex environment with increasing consumer choice and fragmenting media environment.

With mobile becoming central to our lives, people are spending more and more time on mobile and consuming more content on their phones which has not only led to a very different and dynamic consumer purchase cycle but has also created an opportunity for businesses to find newer sources of growth.

“With over 217 million monthly active users in India – most of whom are active on mobile – Facebook is at the heart of a mobile-first shopping journey. We want to help all marketers and businesses drive revenue growth by tapping into the shift in consumer behavior towards mobile, and help them adopt practises to drive both penetration and loyalty,” said director India and South Asia Facebook, Sandeep Bhushan.

Attendees at the discussion gained an in-depth insight into Facebook’s mobile solutions that can help marketers grow and engage consumers at every step of the purchase journey.

The discussion provided insights into acquiring customers and generating intent, creative ad formats on Facebook, and measuring what matters to users on Facebook.

“FB in no time (within a period of 6 months) has become one of the key contributors to our business for orders from retargeting channels. It is heartening to note the level of ownership and spirit of partnership that has led to such effective and impactful campaign,” said Group CMO, and, Saujanya Shrivastava.

“Partnering with Facebook on the launch campaign for Vodafone Supernet 4G helped us cut through the clutter immediately, build awareness with the right audience and achieve incremental reach over television. With the target audience leaning towards digital, Facebook delivered some of the highest impact across all media vehicles on driving salience and key brand messages,” said EVP – Brand Communications and Insights, Vodafone, Siddharth Banerjee.

Brands and businesses across industries in India are already taking advantage of Facebook’s full-funnel marketing solutions.

Brands like Lakme, Magnum have run impactful feed friendly short form creatives on Facebook and seen lifts in Purchase Intent. E-commerce and travel brands such as Jabong, Shopclues, MakeMyTrip have used dynamic ads to capitalize on intent and find interested customers.

With Facebook’s Lead ads, brands like Raymond and Mahindra have been able to drive offline sales, while others like GSK, Vodafone, Mondelez and Myntra have leveraged Facebook’s measurement solutions to measure outcomes that matter to them and refine their marketing spends.

Video Marketing Prediction for 2018

July 4, 2018 | SEO, Website | No Comments

Video Marketing Prediction

Video Marketing Prediction for 2018

Are you wondering how video marketing will change this year? You have come to right place.

The social platforms are constantly accepting new technologies, and that means marketers need to change as well. And this year, social media platforms are betting big on videos

So now let’s discuss video marketing trends and predictions on social media platforms for 2018.

Here we go,

#1: Facebook Play Major Role In Video Ads

Social media changes quickly and Facebook seeks to maximize its revenue from advertising.

The study shows that  80% of users prefer watching live video rather than reading blogs or articles or post. While according to Facebook, live video gets 3X more views.

As an example, here are 1 success stories:
Mercedes-Benz:-The first Multinational brand to create a live advert. They continuously streamed for 12 hours using Facebook Live and YouTube as they showcased their new electric cars.

Facebook recent experiments with multiple (6 sec, 15 sec & 30 sec) video ads, on Facebook and heeded that the shortest video gathers better engagement metrics. Keep your promotional videos to not more than 10 seconds, especially when it’s an in-stream video ad.

Facebook is now ultimately aiming to become the biggest video sharing platform by introducing their new feature called “Facebook Watch”.

Facebook watch will be available on mobile, desktop, laptop and their TV app. Watch has a Watchlist so you never miss out on the latest episodes. This Watchlist will keep you up with the episode which you follow.

Facebook video receives daily more than 8 billion views. Facebook Watch is said to feature personalized recommendations of long-form live streams and original content which will allow users to discover new shows to enjoy with their friends, and simultaneously also find new episodes based on what’s trending, and even save episodes to view for later.

For example, there are sections like “What’s Making People Laugh,” which includes the people who have used the Haha reaction, and “What Friends Are Watching,” which helps you to connect with the friend

We’ve learned from Facebook Live that people’s comments to a video, So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the shows to which shows they are following too.


#2: Ask New Question-Video on Quora

Quora is the king of Q&A and is undoubtedly the best community to answer and question things. But there are some topics which cannot give you complete picture in text format.

So Quora started the beta phase of Quora Video answers were -“Even great written answers don’t always provide the full picture.

Initially, Quora’s ‘video answer’ feature is only available for limited topics, such as beauty, cooking, fitness, parenting, etc.

Quora’s head of mobile Tommy MacWilliam, said:

Our mission is to share and grow the world’s knowledge, and knowledge comes in many forms—not just written answers. Just like with text answers, people can upvote or downvote video answers to indicate how helpful the video is in answering the question.

Quora has already hit traditional QnA giant “Yahoo Answers”. And now with the new feature of native video answers, they are planning to capture the How-To video market as well


#3: 360 will be soon onto Instagram

Facebook will be soon adding its 360 options for photos and Videos to Instagram by 2018. As this platform emphasizes on Visual, this will be perfectly suited for Instagram. This will make much easier and effective for people to post more interactive and immersive Videos and Photos, provided if the creation process is simplified.

While Instagram users are already able to share 15-second videos right now, Co-founder Kevin Systrom has mentioned in an interview that the company is looking at expanding its duration in its video features. He also added that the company is working on a product called “Hyperlapse” that will let you take stabilized time-lapse Videos. And that’s a toe in the water (in terms of) video production tools that might be introduced in future


#4: Snapchat Video

Since the inception of Snapchat, it has brought many ingenious features, Snapchat provides its user’s direct access to live event as it is a real-time social media marketing platform.

Brands use Snapchat to record videos of launch, events, trade shows, musical events, social event, etc. And you can also showcase some private scene content to provide something unique to Snapchat followers

  • Optimal length of videos on Snapchat is 10 seconds though it has released a new update where you can record and post back to back videos up to 60 seconds
  • 18:9 aspect ratio as they prefer to watch the snap keeping their phone vertically
  • Make the first snap video interesting because 22% of viewers drop off after losing interest.

Snapchat issued an official statement on its new redesign, wherein the Snapchat social media platform will separate the ‘social’ from the ‘media’. Snap users are going to see partition of content streams between left swipe and right swipe of the design. On the left side, you’ll find content from ‘good friends’ and brands/people who follow you back. On the right, you’ll continue to find Discover, where content from publishers, creators, and brands. They’ll also be focusing on including verified influencers in Discover as part of the update, adding new considerations to brand distribution. This is Snapchat’s most momentous design transformation since it first launched in 2011, proving Snap’s investment into evolving their platform as it aims to reinvigorate itself, both for users and advertisers.

The Walt Disney Company’s deal with Snapchat, Now Disney will create show for Snapchat. The first show will be viewable in Snapchat’s Discover section and is expected to run 3-5 minutes.

Originally, the companies like Celtra, Percolate and VidMob that provide tools to help brands to produce vertical video Snap Ads that appear between people’s Stories, within Snapchat’s Shows and Live Stories and on publishers’ Discover channels.


#4: Twitter is Back

Twitter was one of the early adopters of live video, buying bombsight before the service had even launched.

Live video holds plenty of hope for Twitter, especially where news is concerned. And while it’s unlikely Twitter will go after blockbuster TV productions like Facebook Watch, its reputation for live trends will serve it well in this space.

2017 saw Twitter achieve the rights to show several major live sports.

If Twitter can once again reposition itself as a stop for quality live video content – for creators, as well as broadcasters – it may see its revenue increase from pre-rolled ads and other monetization opportunities