SEO | Web Biz Solutions

Website Development: Choosing Between Custom Solutions and Templates

October 20, 2024 | Business, Digital Marketing, Facebook, Mobile, SEO, SEO trends, web color, Website | No Comments

In the digital age, a strong online presence is crucial for businesses of all sizes. Your website serves as the virtual storefront, and choosing the right development approach is essential for your brand’s success. When embarking on a website development journey, businesses often face a significant decision: should they opt for custom solutions or use pre-designed templates? Both options have their advantages and drawbacks, and understanding these can help you make an informed choice that aligns with your business goals.

Understanding Custom Solutions vs. Templates

Custom Solutions are tailor-made websites designed specifically to meet the unique needs and requirements of a business. These solutions involve a comprehensive development process, often requiring a team of skilled designers and developers. On the other hand, Templates are pre-designed website layouts that can be quickly modified to suit a business’s branding and content. They are typically less expensive and faster to implement but may come with limitations.

Advantages of Custom Solutions

Unique Branding: Custom solutions allow for complete creative freedom. Businesses can design a website that reflects their unique brand identity, values, and messaging, helping them stand out in a competitive market.
Scalability: Custom websites can be built to grow with your business. Whether you need to add new features, integrate with third-party applications, or accommodate increased traffic, a custom solution can be tailored to your evolving needs.
Enhanced Functionality: With custom development, you can incorporate specific features and functionalities that cater to your business operations. This ensures that your website not only looks good but also serves its intended purpose effectively.
Better Performance and Security: Custom solutions can be optimized for performance, ensuring fast loading times and seamless user experiences. Additionally, security measures can be tailored to your specific business needs, providing an added layer of protection against threats.
SEO Advantages: Custom-built websites can be designed with SEO best practices in mind, helping you rank better on search engines. You can control every aspect of your website’s structure, content, and metadata to enhance your online visibility.

Advantages of Templates

Cost-Effective: Templates are often much cheaper than custom solutions, making them an attractive option for startups and small businesses with limited budgets. You can find high-quality templates that fit your needs without breaking the bank.
Quick Implementation: With pre-designed templates, you can get your website up and running much faster. This is especially beneficial for businesses that need to establish an online presence quickly.
User-Friendly: Many templates come with user-friendly interfaces and content management systems (CMS), allowing business owners to manage their websites easily without extensive technical knowledge.
Wide Variety: There are thousands of templates available across various industries and niches, giving you a wide range of options to choose from. This diversity means you can find a template that closely aligns with your brand’s aesthetic.
Regular Updates: Many template providers offer regular updates and support, ensuring your website remains secure and compatible with the latest technologies.

Considerations When Choosing Between Custom Solutions and Templates

When deciding between custom solutions and templates, consider the following factors:

Budget: Determine how much you are willing to invest in your website. Custom solutions require a higher upfront cost, while templates offer a more budget-friendly option.
Timeline: Assess how quickly you need your website to go live. If time is a constraint, templates may be the better choice.
Long-Term Goals: Consider your future plans. If you anticipate rapid growth or require unique functionalities, a custom solution may serve you better in the long run.
Technical Expertise: Evaluate your team’s technical capabilities. If you lack the skills to manage a custom site, a template might be the more practical option.
Maintenance and Support: Think about who will be responsible for website maintenance. Custom solutions may require ongoing support from developers, while templates often come with built-in support.

Conclusion

Ultimately, the choice between custom solutions and templates depends on your specific business needs, budget, and long-term goals. At Web Biz Solutions, we understand the intricacies of website development and can help you make the right decision for your brand. Whether you opt for a tailored custom solution or a versatile template, our team of experienced professionals is here to ensure your website meets your objectives and delivers an exceptional user experience.

Contact us today to discuss your website development needs and discover how we can help you succeed in the digital landscape!

By Web Biz Solutions

The Role of Social Media in Modern Marketing: Tips for Success

October 15, 2024 | Business, Digital Marketing, Facebook, Independence day, Mobile, SEO, SEO trends, web color, Website | No Comments

In today’s digital age, social media has transformed the landscape of marketing, offering businesses unprecedented opportunities to connect with their audiences. With billions of users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn have become essential tools for brands looking to enhance their visibility, engage with customers, and drive sales. At Web Biz Solutions, we understand the power of social media marketing and how it can propel your business to new heights. In this blog, we’ll explore the critical role of social media in modern marketing and provide actionable tips for achieving success.

The Importance of Social Media in Marketing

Enhanced Brand Awareness: Social media allows businesses to reach a broader audience and create awareness about their brand. Consistent posting and engaging content help establish a brand identity that resonates with your target audience.
Direct Customer Engagement: Social media platforms enable two-way communication between brands and customers. This interaction fosters relationships, allowing businesses to respond to inquiries, address concerns, and gather feedback in real time.
Cost-Effective Advertising: Compared to traditional advertising methods, social media advertising is often more affordable and targeted. Businesses can create ads that reach specific demographics, maximizing their return on investment.
Increased Website Traffic: By sharing content and links to your website on social media, you can drive more traffic to your site. This increased traffic can lead to higher conversion rates and sales.
Valuable Insights: Social media platforms provide analytics tools that allow businesses to track their performance. By analyzing engagement metrics, businesses can refine their strategies and improve their marketing efforts.

Tips for Social Media Marketing Success

Define Your Goals: Before launching your social media campaigns, it’s essential to set clear, measurable goals. Whether you aim to increase brand awareness, generate leads, or drive sales, having defined objectives will guide your strategy.
Know Your Audience: Understanding your target audience is crucial for creating relevant content. Research their demographics, interests, and online behaviors to tailor your messaging effectively.
Choose the Right Platforms: Not all social media platforms are suitable for every business. Identify where your audience spends their time and focus your efforts on those platforms. For instance, B2B businesses may benefit more from LinkedIn, while B2C companies might find success on Instagram or Facebook.
Create Engaging Content: Content is king in social media marketing. Share a mix of informative, entertaining, and promotional content. Use eye-catching visuals, videos, and infographics to capture attention and encourage shares.
Post Consistently: Consistency is key to maintaining an active social media presence. Develop a content calendar to schedule regular posts and ensure that your audience hears from you consistently.
Engage with Your Audience: Don’t just post content; interact with your followers. Respond to comments, answer questions, and engage in conversations. This builds a community around your brand and fosters loyalty.
Leverage Influencer Marketing: Collaborating with influencers can expand your reach and credibility. Partner with influencers whose audience aligns with your target market to promote your products or services authentically.
Monitor and Analyze Performance: Use analytics tools to track your social media performance. Monitor engagement rates, click-through rates, and conversions to identify what works and what needs improvement.
Stay Updated on Trends: Social media is constantly evolving, with new features and trends emerging regularly. Stay informed about the latest updates and adapt your strategy accordingly to stay relevant.
Experiment and Optimize: Don’t be afraid to try new approaches. Experiment with different types of content, posting times, and ad formats. Analyze the results and optimize your strategy based on what resonates with your audience.

Conclusion

Social media is a powerful marketing tool that can significantly impact your business’s success. By understanding its role in modern marketing and implementing effective strategies, you can harness its potential to enhance your brand’s visibility, engage with your audience, and drive growth. At Web Biz Solutions, we specialize in creating tailored social media marketing strategies that align with your business objectives.

Contact us today to learn how we can help you navigate the dynamic world of social media marketing and achieve your business goals!

By Web Biz Solutions

Why Every Business Needs a Digital Marketing Strategy

October 13, 2024 | Business, Digital Marketing, SEO, Website | No Comments

In today’s fast-paced digital world, having a robust online presence is no longer optional; it’s essential. A well-crafted digital marketing strategy can help businesses of all sizes connect with their target audience, increase brand awareness, and drive sales. At Web Biz Solutions, we understand the critical role digital marketing plays in modern business success. Here’s why every business needs a digital marketing strategy.

1. Increased Online Visibility

With billions of users on the internet, a digital marketing strategy ensures that your business can be found online. This visibility is crucial as most consumers start their purchasing journey with an online search. By optimizing your website for search engines (SEO), leveraging social media, and employing pay-per-click advertising, you can significantly enhance your online presence and reach potential customers.

2. Targeted Marketing

Digital marketing allows businesses to target specific demographics and tailor their messaging accordingly. By analyzing data such as age, location, interests, and online behavior, you can create personalized marketing campaigns that resonate with your audience. This targeted approach not only improves engagement but also increases conversion rates.

3. Cost-Effective Solutions

Compared to traditional marketing methods, digital marketing offers a more cost-effective solution. Platforms like social media and email marketing allow businesses to reach a larger audience at a fraction of the cost of print or television advertising. Additionally, you can track the effectiveness of your campaigns in real-time, allowing for quick adjustments to maximize ROI.

4. Building Brand Loyalty

Digital marketing fosters a two-way communication channel between businesses and customers. Engaging with your audience through social media, blogs, and email newsletters helps build relationships and trust. By consistently providing valuable content and responding to customer inquiries, you can enhance brand loyalty and encourage repeat business.

5. Data-Driven Insights

One of the greatest advantages of digital marketing is access to data analytics. Tools like Google Analytics and social media insights provide valuable information about customer behavior, preferences, and campaign performance. By analyzing this data, businesses can make informed decisions, optimize their strategies, and improve overall effectiveness.

6. Adaptability and Flexibility

The digital landscape is constantly evolving, and so are consumer preferences. A well-defined digital marketing strategy allows businesses to stay agile and adapt to changing trends and technologies. Whether it’s leveraging new social media platforms or adjusting marketing tactics based on seasonal changes, flexibility is key to staying relevant.

7. Competitor Analysis

In a competitive market, understanding your competitors is essential. Digital marketing provides tools to analyze competitor strategies, customer engagement, and market positioning. This insight allows you to identify gaps in the market and develop strategies to differentiate your business from the competition.

8. Enhancing Customer Experience

A comprehensive digital marketing strategy focuses on the customer journey. By utilizing various channels—such as social media, email, and your website—you can create a seamless experience for your customers. From awareness to consideration to conversion, optimizing each touchpoint leads to higher satisfaction and loyalty.

Conclusion

In an increasingly digital world, having a digital marketing strategy is no longer a luxury; it’s a necessity. At Web Biz Solutions, we are committed to helping businesses navigate the digital landscape with tailored marketing strategies that drive results. Whether you’re looking to increase your online visibility, target specific audiences, or build brand loyalty, we’re here to guide you every step of the way.

Ready to elevate your business with a digital marketing strategy? Contact us today to learn how we can help you succeed in the digital realm!

By Web Biz Solutions

Building Your Brand: The Art of Creative Logo Design

October 6, 2024 | Business, Digital Marketing, SEO, Website | No Comments

In today’s digital landscape, a logo is more than just a graphic; it’s the visual representation of your brand’s identity. A well-designed logo can communicate your brand’s values, establish credibility, and create a lasting impression. At Web Biz Solutions, we understand the significance of a creative logo and how it plays a crucial role in building your brand. Here’s a deep dive into the art of logo design and why it matters.

The Importance of a Strong Logo

First Impressions Matter
Your logo is often the first thing potential customers will see. A striking logo captures attention and piques interest, making it essential for establishing a positive first impression.
Brand Recognition
A unique and memorable logo helps in brand recall. Over time, customers will associate your logo with the quality and reliability of your products or services.
Differentiation
In a crowded marketplace, your logo helps differentiate your business from competitors. A creative logo sets you apart and showcases your brand’s personality.

Elements of Effective Logo Design

Simplicity
A simple logo is more versatile and easier to recognize. Think of iconic logos like Nike and Apple—both are straightforward yet powerful.
Relevance
Your logo should reflect your brand’s mission and values. The colors, fonts, and symbols used should resonate with your target audience.
Versatility
A great logo works across various platforms, from business cards to websites. Ensure it looks good in both color and black-and-white formats.
Timelessness
While trends come and go, a strong logo stands the test of time. Aim for a design that won’t feel outdated in a few years.
Uniqueness
Your logo should be distinct and not resemble others in your industry. A unique design fosters a strong brand identity.

The Logo Design Process at Web Biz Solutions

Understanding Your Brand
We begin by getting to know your business, target audience, and goals. This helps us create a logo that aligns with your brand identity.
Research and Inspiration
Our team conducts thorough research on your industry, competitors, and current design trends to gather inspiration and ideas.
Concept Development
We sketch multiple concepts and select a few strong ideas to develop further. This stage focuses on creativity and exploration.
Design and Refinement
After choosing the best concepts, we create digital drafts. We then refine the selected designs based on your feedback.
Finalization
Once you’re satisfied with the design, we finalize the logo, providing you with various formats for different uses.

Conclusion

A well-crafted logo is a fundamental element of your brand’s identity. At Web Biz Solutions, we take pride in our creative logo design services that not only look great but also communicate the essence of your brand. Whether you’re starting a new business or rebranding an existing one, we’re here to help you build a visual identity that stands out in the digital landscape.

By Web Biz Solutions

Unlocking the Power of Digital Marketing: Strategies from Web Biz Solutions

September 22, 2024 | Business, Digital Marketing, Facebook, SEO | No Comments

In the ever-evolving digital age, businesses can no longer rely solely on traditional marketing methods to reach their target audience. With millions of people browsing the internet daily, digital marketing has become the most effective way to engage potential customers, promote products or services, and grow brand awareness.

At Web Biz Solutions, we understand the transformative power of digital marketing and how it can drive success for businesses of all sizes. This blog will explore the core strategies we use to unlock the potential of digital marketing, helping you elevate your business in today’s competitive online marketplace.

Why Digital Marketing Matters More Than Ever

The shift from offline to online marketing isn’t just a trend; it’s a necessity. Businesses are leveraging digital marketing to:

Reach a global audience
Increase visibility on search engines
Engage with customers in real-time
Track marketing efforts with precision
Gain a deeper understanding of customer behaviors

In 2024, digital marketing isn’t optional—it’s a must. Whether you’re a small startup or an established enterprise, an effective digital marketing strategy is key to growing your brand and staying ahead of the competition.

Core Digital Marketing Strategies at Web Biz Solutions

At Web Biz Solutions, we offer a comprehensive suite of digital marketing services to ensure your brand makes a lasting impact. Below are some of the key strategies we use to unlock the power of digital marketing for our clients:

1. Search Engine Optimization (SEO)

SEO is the foundation of any successful digital marketing strategy. When your website is optimized for search engines, it becomes more visible to potential customers who are actively searching for your products or services. Web Biz Solutions specializes in crafting custom SEO strategies that improve your website’s ranking on major search engines like Google.

Our SEO services include:

Keyword Research: Identifying the most relevant and high-performing keywords for your business.
On-Page Optimization: Enhancing your website’s content, metadata, and structure to align with search engine algorithms.
Technical SEO: Improving site speed, mobile-friendliness, and other technical aspects to boost SEO performance.
Off-Page SEO: Building high-quality backlinks and improving your domain authority to increase credibility and rankings.

With our SEO expertise, we ensure that your website ranks higher on search engine results pages (SERPs), driving more organic traffic and qualified leads to your business.

2. Pay-Per-Click Advertising (PPC)

While SEO focuses on organic traffic, PPC advertising allows you to target customers immediately through paid search campaigns. With PPC, you can place your brand at the top of search engine results for specific keywords, ensuring visibility right when your potential customers are looking for you.

At Web Biz Solutions, we design and manage tailored PPC campaigns to help you:

Drive instant traffic: Target specific demographics with tailored ads that bring immediate results.
Maximize your budget: Set a budget that works for you, ensuring you only pay when someone clicks on your ad.
Monitor performance: Use analytics to continuously track and improve campaign performance.

Our goal with PPC is to drive high-intent traffic that converts into customers, maximizing your return on investment (ROI) with every ad.

3. Social Media Marketing

Social media platforms like Facebook, Instagram, LinkedIn, and Twitter have become vital tools for connecting with your audience, building brand loyalty, and increasing visibility. But effective social media marketing goes beyond posting content—it’s about creating a community around your brand.

At Web Biz Solutions, our social media marketing services include:

Social Media Strategy: Crafting a customized social media plan that aligns with your brand goals.
Content Creation: Producing engaging and shareable content, including images, videos, and infographics.
Community Management: Engaging with followers, responding to comments, and building strong customer relationships.
Ad Campaigns: Running targeted social media ads to reach specific audiences, driving traffic, and increasing conversions.

We help you build meaningful connections with your audience, ensuring that your social media presence translates into brand loyalty and business growth.

4. Content Marketing

Content is king in the digital marketing world. High-quality, relevant, and engaging content can position your brand as an industry leader while providing value to your audience. Content marketing goes hand-in-hand with SEO and social media, helping to attract, engage, and convert potential customers.

Web Biz Solutions offers comprehensive content marketing services, including:

Blog Writing: Creating informative and engaging blog posts that highlight your expertise and boost SEO.
Website Copywriting: Writing persuasive and keyword-optimized copy that resonates with your audience and improves conversions.
Video Content: Producing video content that tells your brand’s story and engages viewers in a visually compelling way.
Email Marketing Campaigns: Crafting effective email campaigns that nurture leads and drive customer retention.

Our content marketing strategies are designed to build trust with your audience, improve search rankings, and ultimately drive more conversions.

5. Email Marketing

While some may consider email an old-school tactic, email marketing remains one of the most effective tools for customer engagement and retention. With personalized email campaigns, you can connect directly with your audience, keeping them informed, engaged, and loyal.

Web Biz Solutions helps you leverage email marketing by:

Segmenting your audience: Delivering targeted messages based on customer behavior and preferences.
Creating compelling email content: Crafting personalized, engaging emails that drive action.
Automating campaigns: Setting up drip campaigns to nurture leads and streamline communication.

Our goal is to build long-term relationships with your customers, using email to keep your brand top-of-mind and encouraging repeat business.

6. Conversion Rate Optimization (CRO)

Getting traffic to your website is only half the battle. Once visitors arrive, it’s essential to convert them into paying customers. Conversion Rate Optimization (CRO) is the process of optimizing your website and digital marketing strategies to increase conversions.

At Web Biz Solutions, we use CRO techniques such as:

A/B Testing: Testing different variations of web pages, forms, and ads to determine what drives the most conversions.
Optimizing Landing Pages: Crafting compelling landing pages with clear calls-to-action that encourage visitors to take the next step.
Streamlining User Experience (UX): Ensuring a smooth, intuitive website experience that keeps users engaged and drives conversions.

Our focus is on maximizing the value of every visitor, helping you convert traffic into revenue.

Why Choose Web Biz Solutions for Your Digital Marketing Needs?

At Web Biz Solutions, we combine creativity, technical expertise, and a deep understanding of the digital landscape to deliver results-driven marketing strategies. Whether you’re looking to increase brand awareness, generate leads, or improve conversions, we have the tools and strategies to make it happen.

Here’s why businesses choose us:

Tailored Solutions: We customize every digital marketing strategy based on your unique business goals and audience.
Data-Driven Approach: We use analytics and performance tracking to continuously improve your campaigns.
Experienced Team: Our team consists of skilled professionals who stay up-to-date with the latest digital marketing trends and techniques.
Commitment to Results: We’re dedicated to helping your business succeed and delivering measurable results.

Conclusion: Unlock the Full Potential of Digital Marketing with Web Biz Solutions

Digital marketing is a powerful tool for business growth, but it requires the right strategies to make a lasting impact. At Web Biz Solutions, we’re passionate about helping our clients unlock the full potential of digital marketing. From SEO and social media to PPC and content marketing, our comprehensive services are designed to boost your brand’s visibility, drive traffic, and increase conversions.

Ready to elevate your digital marketing efforts? Contact Web Biz Solutions today to discover how we can help you achieve your business goals and succeed in the digital marketplace.

By Web Biz Solutions

Top 7 ways to Increase Sales & Customer Base with digital Marketing

December 27, 2023 | Business, Digital Marketing, Facebook, SEO, SEO trends, Website | No Comments

Boosting sales and expanding your customer base through digital marketing for blog content involves a combination of strategies to attract, engage, and convert your audience. Here are seven effective ways to achieve this:

1 Content Optimization and SEO:

Conduct keyword research to understand what your target audience is searching for.

Optimize your blog content for search engines by incorporating relevant keywords naturally.

Create high-quality, valuable content that addresses your audience’s needs and problems.

Social Media Marketing:

Share your blog content on various social media platforms where your audience is active.

Utilize visually appealing images and compelling captions to increase engagement.

Interact with your audience, respond to comments, and encourage social sharing.

Email Marketing:

Build and maintain an email list of your blog subscribers.

Send regular newsletters with valuable content, promotions, and updates.

Use personalized and targeted email campaigns to nurture leads and drive sales.

Influencer Marketing:

Collaborate with influencers in your niche to reach a broader audience.

Leverage influencers to create content or promote your blog on their platforms.

Ensure that influencers align with your brand and have an authentic connection with their followers.

Paid Advertising:

Invest in paid advertising channels such as Google Ads, Facebook Ads, or other relevant platforms.

Target specific demographics and interests to reach your ideal audience.

Track and analyze the performance of your ads to optimize for better results.

User-Friendly Website and Landing Pages:

Ensure your website is mobile-friendly and has a clear, intuitive navigation structure.

Optimize landing pages for conversions, making it easy for visitors to take the desired action.

Improve website speed to enhance user experience and reduce bounce rates.

Analytics and Data-driven Insights:

Use analytics tools to track the performance of your blog content and marketing efforts.

Analyze user behavior, identify high-performing content, and refine your strategy accordingly.

Utilize A/B testing to optimize email campaigns, website design, and advertising copy.

Remember to consistently monitor and adapt your digital marketing strategies based on performance metrics and evolving market trends. Building a strong online presence and engaging with your audience through various channels can significantly contribute to increased sales and a growing customer base.

By Web Biz Solutions

Top 5 SEO Trends in 2018 to Rank #1 in Google and Increase Organic Traffic

August 13, 2018 | Business, Digital Marketing, SEO, SEO trends, Video, Website | No Comments

Google is primarily focused on ranking the websites that offer better user experience, irrespective of other major ranking signals. We all know how Google search engine is changing its core search algorithm every now & then. To Rank any my keyword #1 in Google or even to rank better position in Google, I must update my SEO strategies according to the changes that are in trends. Let’s discuss the top 5 SEO trends in 2018 to Rank First Position in Google.

“93% of online shopping experiences begin with Search Engine”

Without the proper understanding of the Search Engine Optimisation (SEO), it is very hard to achieve success in any online businesses. Almost 55% of Business to Business (B2B) website traffic is from search engines. It indicates that SEO generates more leads than any other paid or non-paid or social campaigns. It is clear that SEO is more important than any other online marketing initiative.

To my expertise, the following are the top 5 SEO trends in 2018 that are a must have things to rank #1 in Google.

Voice Search Queries:

Almost 20% of search queries in Google are already from voice search – 2016.

There is no doubt users are utilizing the power of voice search to their needs. According to the market predictions, the voice search might reach up to 50% by 2020.

Some of the top industries suggest the same.

September 2017, Apple switched to Google from Bing for their Personal Voice Assistant – Siri.

In the recently concluded Black Friday deal, “Echo Dot” Amazon’s Voice Search Assistant was the best-selling product of the year 2017.

Therefore, Voice Search isn’t just a part of SEO trends in 2018, perhaps it must be in the long-term challenge. Google Rankbrain features search results by measuring various complex parameters that users are undergoing through voice searches.

How to Use Voice Search in SEO to Improve Ranking in 2018?

Voice Search Queries in SEO 2018

Voice search is gaining its momentum among users, and Google has an eye over the same. Rankbrian tracks queries that are never used/submitted before in the search.

“Include in their title or subhead the verbally-expressed question that they want to answer, to increase the chances that Google will feature that answer.” – Dayne Richards, SEO Analyst Forbes.

The inclusion of Long-Tail Keywords and usage of the natural local language in the content had to your priority.

For example: If you have a page that answers the question “How to Rank My Website without SEO”, make sure you have the same in your page title.

Make a proper lengthy sentence and speak the natural language in the content.

Answer the Public and LSI Graph are some of the common tools to get ideas on how to find user voice search queries related to your business.

As a digital marketer, I use voice searches as much as possible. It helps me feel & create better content that satisfies the increased voice search queries that are in demand.

Importance of User Experience:

Google prefers better “user experience” in all the area of the website, from content to web designs, link structure, website speed, navigational optimization and more.

I personally tested this, most of the top-ranking websites offers smooth experience in both desktop & mobile.

Easy Navigation for Better User Experience in SEO 2018

Areas of Improvement in Terms of Better User Experience:

Need to move to highly reliable web hosting services.

5G Website speed is a must.

Responsive website design.

Accelerated Mobile Pages provides valuable boost in user experience.

Highly related “Anchor Text” in website navigation.

Nevertheless, Meaningful content

Go for structured data and featured snippets in every required area.

Page speed, of course, is a key SEO ranking factor.

One simple technique to speed up your website at no cost is, “Reduce your image size by up to 40-70%”.

Content: Quality Matters Most than any 300 Words!

Evergreen content. Fresh content. Reliable content, but no whatever content. The content is certainly top of all the ranking factors. Producing high-quality content will always be a trend.

“Create content that matters to users than a search engine.”

Though certain pages which are highly optimized for search engines rank better, they aren’t converting enough. Conversion happens only when I convince you (users). The user will be satisfied only when he/she find his/her need at its best.

The Internet has all piece of shit. None is interested in spending even a second on shit content. All they need is a valuable content and search engines look for the same.

Content: Quality Matters Most than any 300 Words

Content: Quality Matters Most than any 300 Words Img Src: Monkey Coders

How to Write Better Content without Much Knowledge in it?

Prerequisite:

Basic knowledge in any of your interested content writing language.

Content writing is an art. Sometimes, it is just a skill. Anybody can start learning it and write it and earn from it. However, the understanding of language plays an important role. Proper language helps in making the engaging content and meaningful context.

Step 1: Keyword Research. Keyword plays important role in content making. I use Google Keyword Planner, before writing any piece of content.

Step 2: Analyze the trendy topics on the internet related to your keyword/business.

Step 3: Read the related articles on your topic.

Step 4: Don’t hesitate to follow your niche authors and get inspiration & updates from them.

Step 5: Have a rough draft of your interesting topic at least with a count of 300 words.

Step 6: Add a meaningful on-page weight to it like keyword oriented title & metadata and well optimized overall topic by having enough related or LSI keywords.

Step 7: Proofread it for spelling mistakes or context error from “top to bottom & vice versa”

Step 8: Use some of the grammar checkers like Grammarly & Ginger.

Step 9: Mention some of the top references where users might get more valuable information related to your topic (don’t be afraid linking others).

Step 10: Publish them with good readability score along with the related images.

There are 100’s of the dedicated blog on the internet that offers “Content Writing Tips”. I mostly follow Neil Patel’s Content Writing Tips & Tricks and try to write better from the previous post.

Visual & Video Search in 2018:

Image and Video search plays important role in bringing traffic to any website. Using the right and creative image brings engagement to the content. At the same time, search engines index these unique images and brings traffics via google search queries.

If you aren’t good enough in creative images or don’t enough time to spend on creating unique images, there are few ways to get it for free.

I use some of the copyright free JPEG images from Unsplash & Pexels. You might also get highly creative and high-resolution images interestingly at a smaller size.

Sharing images on sites like Pinterest & Instagram can bring you new visits to your site.

Video Search in 2018:

When was the last time you made a video for your brand?

Still thinking to make a video for your business?

Don’t wait, please!

I have come across websites whose 60% of traffics are from YouTube, Vimeo, Dailymotion and other top video sites.

A good creative video can bring your lion’s share of traffic. How?

Yes, a single well scripted, uniquely made, content oriented and optimized video can go viral and bring the huge share of traffic to your site!!!

Video Submission Brings High Traffic to Your Site

How to Make Simple Videos on YouTube & Vimeo?

If you aren’t that master in making a quality video, use some of the simple tricks to make videos for you.

Find some of the suitable images for your business or product or services.

Make a proper script or theme for your video.

Open Microsoft PowerPoint 2016 and make a quality presentation about your business.

Convert them to Video!

Note: You can also add copyrights & royalty free audio to your video to make it even more professional.

Yeah, your new business video for uploading in YouTube & Vimeo is ready.

Very simple, isn’t! certainly, something is better than nothing.

Video Uploading Checklist:

Though your video is ready, there is certain checklist you need to watch before hitting the publish button.

An effective SEO Title (better to have a voice search or long tail keyword)

Custom Thumbnails or better one from your video.

Meaningful descriptions to gain higher Click-Through Rates (CTR)

Reliable Transcripts (if necessary)

Don’t forget to add your links to the video either at the cards or end screen annotations.

Link Building isn’t Dead in 2018:

Link building is still a key ranking factor in SEO. Therefore, it is automatically get featured on our list of top 5 SEO trends in 2018 to rank #1 in Google.

Generating n number of links doesn’t matter, however, building links from the high authority sites matters most.

Link building builds authority. Try to get links from most of the relevant sites. Linking or gaining links from unnatural sites will invite Google Penalty.

Link Building Techniques in SEO 2018

Things to Consider on Link Building in 2018:

Understand Google’s quality criteria

No Low-quality guest posts

Don’t make links from doorway sites

Check site’s DA & PA before making links on them (I don’t build links anything lesser than 20 on both parameters)

Stop copying competitors link building strategy

Use natural “Anchor Text” in each of the links you build

Internal Links not only brings value to your content, offers a chance to receive more traffic to your previous post.

Some of the other common trends to expect in 2018 are as follows:

Google Local SEO

HTTPS (SSL Security)

Mobile First Index

Mobile Searches

Higher CTR & engagement

Social Signals

Conclusion:

A full new year is ahead. A lot of new things are expected on SEO trends in 2018. Make the new changes in SEO as early as possible. There are certain trends we call it as complex or controversial that could be a big game changer in SEO 2018. If you think I missed any of the top changes expected in SEO 2018, use our comment section to bring it on.

Source : seoanalyst.me

By Web Biz Solutions

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Category: SEO

Voice Search Queries:

Importance of User Experience:

Visual & Video Search in 2018:

Video Search in 2018:

Video Uploading Checklist: