Category: Digital Marketing

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How Advertising Platforms are Evolving Businesses in India

July 24, 2018 | Business, Digital Marketing | No Comments

How Advertising Platforms are Evolving Businesses in India

The roots of advertising run deep. The earliest known record of an advertising agency dates back to 1786. Back then, newspapers became the dominant platform of advertising and then the emergence of television in the 20th century brought new dimensions. Being subject to technological innovations, the evolution of the advertising sector remained perennial.

Social Media in the beginning

Today, two decades hence the advent of social media (considering Six Degrees, launched in 1997, as the first recognised social media platform), the dynamics of advertising have transformed substantially. Gone are the days when advertising used to cost more than the cost of production itself and yet the outreach remained abysmal. With the advancing technology and increased Internet penetration, advertising is now more effective than ever as its reach has gone global and its cost has turned pocket-friendly.

Evolution

It is thus crucial for the businesses to evolve with ever-evolving ‘ad-world’ to ensure maximum impact. While the big firms were quick to match steps with the advertising trends, the MSMEs too followed the suit with cost-effective web advertising. Although it must be noted that only the knowledge of all available platforms don’t suffice. Leveraging advertising tools is the factor that brings in the major difference. For instance, it is a sine qua non for businesses to draw insights using data analytics before deciding on the advertising strategy and platform. Harnessing the business data helps a venture put the right amount of funds at the right platform of advertising. Thereby, reducing the input cost and multiplying the dividend. Another determinant of the effectiveness of the advertisement is ‘target audience segmentation’. The phenomenon, widely accepted as a fundamental strategy in communication campaigns, makes the advertisement drive better-yielding as messages are tailored for the distinct subgroups.

Business in India

However, as laid down in the business management principles, there are no set of rules on how many online advertising mediums one needs to successfully market one’s business simply because every proposition is unique. The secret lies in experimenting, tracking and tweaking to determine the perfect mix. Achieving this perfect mix often requires an increased marketing cost and a gestation period as well. It is here that the advertising firms comes into play.

Businesses in India, especially the MSMEs, often shy away from advertising firms thinking the proposition to be a costly affair and thereby, ending up with marginal or low revenue figures. It is thus crucial to understand that the returns of an effective marketing strategy not only covers the cost of advertising but also makes room for the expansion of the brand.

Digital marketing

Diving into details, digital marketing in today’s times gives a larger playground to the businesses as the new media has now engulfed more than 3,133 cities that fall under the tier II and tier III category in India. Taking into consideration that smartphone platform outperform computers in the metros as well as the smaller cities, every digital asset needs to have a great experience on mobile. So, the ads designed for new media must be in a format (and size) that is easily accessible on every platform. In this regard, vernacular ads gives an edge to the businesses. Search engine optimisation is yet another factor to be taken care of with the businesses utilising Google Adwords as a platform. This requires an understanding of proper keywords that enhances the web visibility.

In view of the above, businesses today are fast switching to advertising firms to market their product. These firms help businesses with their financial allocation for advertising, with the decision on the extent of coverage required depending on the nature of competition, and with the creative campaign for the marketing of the product.

Advertising laws teach a businessman to give equal (if not greater) attention to the marketing and production of the product. Therefore, in order to stay ahead of the game, ensure brand footing, and brand loyalty, it becomes integral to evolve the business model and marketing techniques with the evolving advertising world to remain relevant to the market.

Source: entrepreneur.com

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Digital या Online Marketing क्या होता हैं और इसकी शुरुवात कैसे करे

July 11, 2018 | Business, Digital Marketing | No Comments

दोस्तों आप लोग marketing का नाम तो सुना ही होगा और इसके बारे में जानते भी होंगे लेकिन क्या आप सब Digital aur Online Internet Marketing क्या होता हैं जानते है .

यदि जानते है तो ठीक है, यदि नहीं जानते है तो आज हम आपको इसी के बारे में बताने वाले है. एक तरह से आप इसे digital marketing और Online Internet marketing का complete tutorial कह सकते है.

Digital marketing क्या होता हैं ?

अपने product  को online internet  के माध्यम से global market में लोगो तक पहुंचना का ही एक तरीका है जिसमे आप mobile  और computer जैसे digital equipment के द्वारा अपने product या brand  को globally promote कर सकते है. इसी को हम digital marketing या online internet marketing के नाम से जानते है.

जिस प्रकार से हम यदि offline advertising को leaflet, paplets,Poster, banner के द्वारा promote करते है, ठीक उसी प्रकार से online internet marketing या digital marketing भी किया जाता है. दोनों का मुख्य उद्देश्य अधिक से अधिक लोगो तक पहुंचना होता है. लेकिन digital marketing के द्वारा आप कम लागत में global market तक पहुंच सकते है.

Digital या online marketing कैसे करते हैं?

आजकल तो बड़े बड़े राजनीतिक पार्टियाँ भी अपने पार्टी की प्रचार के लिए digital aur online internet marketing का सहारा ले रही है, और सफल भी हो रही है. तो आइये जानते है की इस digital aur online internet marketing के द्वारा किस-किस प्रकार से advertising कर सकते है.

1- Display Advertising

इस प्रकार के advertise में हम अपने प्रोडक्ट को 10-20 सेकंड की video या gif image या banner ads बना कर उसमे अपने प्रोडक्ट को highlight करके advertising करते है.

2- Blogging Ads

जब प्रोडक्ट का विज्ञापन किसी blog पर आता है. जो उस ब्लॉग पोस्ट के keyword से related होता है, या उस user के द्वारा देखी जाने वाली वेबसाइट से यूजर के इंटरेस्ट का पता उसके browser के cache से कर लिया जाता है, और यूजर को विज्ञापन दिखाया जाता है तो ब्लॉग्गिंग विज्ञापन कहलाता है.

आप blog के माध्यम से अपने प्रोडक्ट या सर्विस को प्रमोट भी कर सकते है. यह फ्री blog भी हो सकता है या paid blog भी हो सकता है. इससे कोई फर्क नहीं पड़ता है, बस जरुरत है इसे updated रखने की.

3- Text Ads

जब किसी blog या वेबसाइट पर image या video की जगह केवल text display कराया जाता है तो इसे text ads कहा जाता है.

4- SEO or Search Engine Optimization

Search engine optimization को ही शोर्ट में SEO कहते है. यदि आपका कोई blog या वेबसाइट है या कोई ecommerce website है तो आप उसे serp (search engine result page) के first  पेज पर लाने के लिएजो method use करते है उसे ही SEO कहा जाता है. blog या ecommerce website के लिए traffic का एक बड़ा जरिया search engine ही होता है. यह फिलहाल दो प्रकार के होते है. on page seo और दूसरा off page seo होता है.

5- Sponsored Search

आप लोग किसी वेबसाइट को search engine में search करते है तो उस वेबसाइट से सम्बंदित अन्य वेबसाइट serp के first result के ऊपर दिखता है, जिसके एक कोने में ad लिखा रहता है. वह ad लिखा हुआ रिजल्ट sponsored serach प्रोडक्ट होता है.

6- Social media marketing

जब आप किसी social media जैसे Facebook, twitter linkedIn, Instagram, का यूज़ करते है तो आप देखते होंगे की timeline पर कुछ user friendly विज्ञापन दिखाता है. जो यूजर के browsing cache  और search history के आधार पर display करता है. यदि आप social media के द्वारा विज्ञापन करते है तो इसे आप फिल्तर  की मदद से आप gender और age  को सेट कर सकते है. यह advertising  सबसे सस्ता और effective होता है.

Facebook एक बहुत ही बढ़िया marketing प्लेटफॉर्म है. जिसके द्वारा आप अपने target audience तक बहुत ही सस्ते और effective  तरीके से पहुंच सकते है.

Digital marketing की दुनिया में यदि आप ने twitter को अनदेखा कर दिया तो आप बहुत बड़ी गलती कर गए. इस समय twitter पर 300 million से भी ज्यादा यूजर है. और प्रतिदिन बहुत से यूजर इस पर जुड़ रहे है. तो यह digital marketing के लिए facebook की तरह ही बेहतर प्लेटफॉर्म है.

7- Mobile Ads

मोबाइल ads में आप यूजर के मोबाइल पर सीधे smsभेजवा सकते है. या यूजर यदि smartphone यूज़ करता है तो उसके mobile screen  पर सीधे ही ads display करा सकते है.

8- Email marketing or Email ads

इसके द्वारा आप अपनी product की जानकारी image, video या gif में या html में सीधे customer के पास उसके email के inbox में भेज देते है. जिससे sell और ट्रैफिक बढ़ जाती है.

  • Email marketing क्या है और कैसे काम करती है?

9- Chat ads

जब किसी social media  के chat का यूज़ करके आप अपने product  की जानकारी customer तक पहुंचाते है तो इसे chat ads कहा जाता है.

Internet marketing के और भी बहुत से तरीके है. मार्किट में बहुत से ऐसे tool मिल जायेंगे जिसके द्वारा आप अपने customer को target  कर सकते है. कुछ ओर तरीके

Floating Ads
Web banner Ads
Frame Ads
Pop-Up/ Pop under Ads
Expanding Advertising
Trick banner
Interstitial Ads
Online Classified Ads
Adware
Supplemental marketing

Conclusion

अब आप समझ गए होंगे की digital aur internet marketing क्या होता हैं और इसे कैसे किया जाता है. और क्यों सभी national  और multi national कंपनी इसे इस्तेमाल कर रहे है. यदि यह post आप लोगो को पसंद आया तो इसे Facebook, Google+, Twitter पर जरुर शेयर करे.

Thanks
Web Biz Solution
www.webbizsolutions.in

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Making Videos Your New Promotional Weapon: Tips from the Industry Expert

July 10, 2018 | Digital Marketing | No Comments

 Video Marketing

Video Marketing has already proved to be the best marketing method for 2018 and it has been expected that by 2020, videos will grab 80% of the total internet traffic.

Most of the marketing people are crushing on video marketing and getting outstanding results. But it is not only video marketing alone that is responsible for the upshot but the creative mind and ideas along with video marketing are the main cause.

To explore the minds behind successful video marketing campaigns, Entrepreneur Media interviewed three Digital Marketing Professionals for the best industry-related tips.

The first person we spoke to was Rahul Singh, the founder and CEO and founder of The Publicity Dude, a leading Media and PR company that helps entrepreneurs and startups to get more media exposure.

Singh believes that today’s market is filled with people who are hungry for everything new and rich and so videos as a promotional strategy can turn out to be a superlative tool. “If you are still running in the race with posters and twitter updates, you are not really feeding your audience,” he said.

Bonding should be the Priority

When you create something that people could relate themselves to, they start to develop an emotional bond with you. This bond doesn’t only allow them to trust you but also helps in increasing likes, shares and hence sales. “Make something that strikes the audience right on their chords. Relatable Content wins the race,” he said.

First Impression Still Works

People still wish to watch what creates a sense of curiosity. Your titles and descriptions are the first impressions that someone would ever notice. You need to be specific about what idea are you inserting in your viewer’s mind through your titles and description. “Descriptions and titles are something that sticks. Your viewer would always be interested in knowing what they are going to invest their time on, ” he said.

The second professional that Entrepreneur India consulted was Narendra Singh Rathore, the founder of Digitalize Smartly and Content & Editing Solution Pvt. Ltd.

According to Rathore, just creating and uploading great videos won’t work unless you take care of the technical aspects also for ranking higher on search engines.

Deciding the Objective First

Your objective can be anything like getting more people to your landing page or boosting your personal brand or increasing your sales, whatever it is you need to be specific about the Call to Action. “You need to add the call to action in the first 20 seconds of your video and in the last 20 seconds of your video to double your click-through-rate,” he said.

Attaching Video Marketing with Content Marketing

Now that Video Marketing is already it’s peak, more and more people are indulging themselves in the industry and so the competition is increasing like never before. To participate and win the race, you need to be more creative than the people around you. “Write mini-blog posts for your videos, these kinds of descriptions will help your audience understand better about your video,” he says.

he third and the last expert that we talked to was Jagrit Gupta, Gupta is a serial entrepreneur and has co-founded several startups like Eyebridge Soft Solutions, 78mm Adventures and Subha e-Learning Inc.

According to Gupta, videos have always been a very popular medium. From traditional TV ads of 90’s to today’s YouTube, Facebook, Snapchat and Vimeo, the video has become a staple of everyday lives. “Even one successful viral video can give your startup a big boost,” says Gupta.

Make your Video Mobile Optimized

After the Jio revolution, India has already become the second highest consumer of the Internet today and so people have turned their faces towards videos more than simple text-based information. “You must know that about 75%  of videos in India are watched on mobile devices. Also, 85% videos are watched without sound on Facebook. So, make impactful videos with cations,” he said.

Keep your Videos Short and Simple

Short videos work the best for social media. People are more likely to watch videos within 2 minutes while surfing on their social media feeds. “Keep your videos under 2 minutes and share them in all formats, YouTube, Facebook, Vimeo, Instagram, etc,” he said.

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